From the Wires
Back9Network Unveils PGA Merchandise Show Coverage Plans, Highlights Year of Progress at Exhibit Booth
Character-Driven Lifestyle Brand Prepares Multi-Platform Media Launch in 2013, Invites Everyone to Live the Golf Lifestyle
By: PR Newswire
Jan. 16, 2013 07:00 AM
HARTFORD, Conn., Jan. 16, 2013 /PRNewswire/ -- Back9Network, a new lifestyle television network and media company, today announced its coverage and exhibit plans for the 60th PGA Merchandise Show and 11th Annual PGA Merchandise Show Outdoor Demo Day and Indoor Demo Days, held this year from Jan. 23-26, 2013, at the Orange County Convention Center and Orange County National Golf Center in Orlando, Fla.
"Last January, we gave PGA Merchandise Show attendees a first look at our plans for Back9Network and we're proud to share the enormous progress we've made in putting the personnel pieces in place and establishing the infrastructure to formally launch our lifestyle media brand in 2013," said James L. ("Jamie") Bosworth, founder and CEO, Back9Network. "Back9Network is inviting everyone into the golf lifestyle, from those who are already part of the game to those who aspire to live the golf life...even if they rarely pick up a club."
On Wednesday, January 23 (Demo Day), Back9Network will have four camera crews and a team of reporters, commentators and contributors covering all the different manufacturers and teaching exhibits. From Thursday through Saturday, Back9Network will have its crews scouring events and exhibits to cover all aspects of the year's top golf industry event. Back9Network's daily show coverage — available at the newly redesigned Back9Network.com, which launches at the PGA Show — will feature interviews with the industry's biggest stars and most interesting personalities and decision makers. Back9Network will also provide an insiders' look at the hottest new equipment, gear, fashion and apparel coming from the best-known golf lifestyle brands in the world.
Back9Network will be located at Booth #1153 on the show floor, flanked by Nike Golf, COBRA PUMA GOLF and Callaway Golf in the equipment hall. Live broadcasts of SiriusXM PGA Tour Radio's Fairways of Life with Matt Adams will emanate from the booth. Back9Network will also unveil sneak previews of new programming that is in development and provide a look at the nearly completed Back9Network TV and Video Production Studio and dynamic new Back9Network Corporate Headquarters in downtown Hartford, Conn., which features a working digital studio space and lounge with more than 15 different filming locations.
"The PGA Show is the one annual event where you can experience the incredible breadth and influence golf has on popular culture and life beyond the professional tours. We're eager to bring viewers inside this year's event," concluded Mr. Bosworth.
Back9Network.com, the online clubhouse of Back9Network, will offer frequently updated, daily coverage from the PGA Show, including:
Since December, Fairways of Life with Matt Adams has been streamed live every weekday morning at BackNetwork.com with an archive of prior shows available on-demand, 24/7/365. Back9Network serves as the primary naming sponsor of the call-in phone lines (Back9Network Fan Line) and sponsors weekly appearances by iconic broadcaster Ben Wright. To listen, visit Back9Network.com and click on the Fairways of Life with Matt Adams audio player on the home page to tune in live or to access past shows.
Back9Network will introduce the newest member of its coverage team and present an expanded roster of Back9Network Player Ambassadors on Tuesday, January 22, prior to Demo Day.
Back9Network plans to launch its full programming lineup via cable, satellite, mobile devices, and other content delivery platforms in 2013.
Back9Network's TV and Video Production Studio and Corporate Headquarters are a central part of the rebirth of downtown Hartford. Back9Network joins ESPN, NBC Sports and YES Network in Connecticut, which is quickly becoming the sports media capital of the world. Back9Network's leadership includes respected and outspoken executives from the golf and media industries. Clint Eastwood serves as chairman of the Back9Network Creative Committee. For further information, visit www.Back9Network.com.
About the 60th PGA Merchandise Show:
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