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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
MStar Semiconductor Chooses Flingo's Samba Interactive TV Platform for Dynamic Advertising and Social TV Within Smart TV Solution
MStar Will Make TV More Fun and Engaging by Launching the "MScreen" Application That Includes Content Recognition Technology From Flingo

SAN FRANCISCO, CA -- (Marketwire) -- 01/16/13 -- Flingo (, the world's largest publisher of Smart TV apps, today announced that (, its new interactive TV platform, will be integrated into MStar Semiconductor, Inc. ("MStar") Smart TV solution to instantly synchronize any screen -- TV, tablet, phone or PC -- with live TV shows. Samba automatically identifies advertisements and TV shows, and almost instantly presents the viewer with real-time information and social media discussions about the programing currently playing on TV.

MStar is a leading TV SoC solution provider and has established a comprehensive platform for smart digital home applications. Its Smart TV platform offers substantial features and performance and powers its TV brand customers to solidify their market leadership. MStar is also a pioneer in multi-screen TV experiences in a new feature set dubbed "MScreen." With MScreen, TV manufacturers can easily connect smart phones, tablets and PCs to the TV to enhance the living room experience.

Samba makes watching TV more fun and engaging because viewers can discover content on the TV or mobile device, and instantly share their favorites with family and friends. Samba delivers capabilities such as check-ins, tweets, polls, quizzes, cast and crew information, and special offers directly on the TV itself. Underlying Samba, Flingo has a unique approach of embedding its content recognition technology into the TV operating system, rather than relying on the microphone from second screen devices to identify broadcast content playing on the TV. Flingo's technology can identify related content within a few seconds of changing channels, and makes this context available to applications running on the TV or any device within the home.

"MStar's leading Smart TV platform with MScreen provides a seamless and intuitive cross-platform user experience. By integrating Flingo's content detection algorithms it further empowers end users value added advertisement and information rich video surfing experience on TV," said Kevin Kang, VP of Sales and Marketing at MStar. "Our customers are seeking a powerful television experience and a new business model. In partnership with Flingo, MStar's customers can have everything from content recommendations, social TV, and interactive advertising opportunities."

"Samba will have a profound effect on the living room experience," said Ashwin Navin, CEO and Co-founder of Flingo. "We are excited to integrate with MStar in a joint-offering to TV manufacturers world-wide which will deliver the first seamless, interactive TV experience."

About MStar Semiconductor, Inc.
MStar Semiconductor, Inc. ("MStar") is a world-class leader in Application Specific ICs ("ASIC") with a focus on consumer electronic products and communication applications. Since the inception in 2002, MStar has established a strong brand and leadership position in LCD controller, analog and digital TV, set-top box, and mobile communication applications by fully leveraging its core expertise of cutting-edge design capabilities, continuous innovation and premier customer-focused services. Headquartered in Taiwan, MStar has a comprehensive global footprint with well-established R&D and customer support centers to provide a full range of total solutions for various consumer electronic applications. MStar went public in 2010 and is listed on Taiwan Stock Exchange.

About Flingo
Founded in 2008, Flingo delivers a more engaging TV experience through its portfolio of applications and TV platform technologies. Flingo publishes more Smart TV apps than any other company in the world and is a product and service of Free Stream Media Corp. Flingo's automatic content recognition (ACR) platform, Samba, seamlessly connects Smart TVs, laptops or tablets and mobile phones via a web browser to instantly deliver contextually relevant information to viewer's second screens. Flingo is currently available on over 15 million screens, in 118 countries worldwide. For more information, please visit, or follow @FlingoTV.

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