From the Wires
Right On Interactive Expands Social Media Offerings With Twitter, Enabling Lead Scoring of Prospects Based on Social Media Activity
By: Marketwired .
Jan. 17, 2013 06:30 AM
INDIANAPOLIS, IN -- (Marketwire) -- 01/17/13 -- Right On Interactive ( http://www.rightoninteractive.com ), a customer lifecycle marketing company that helps organizations win, keep and grow business, now allows marketers to score the Twitter activity of prospects and customers, then use this information to nurture leads, increase engagement and build stronger customer relationships.
Marketers using the ROI Customer Lifecycle Marketing solution are given one single view of the customer, including all lead scoring activity from social media, email marketing, events, meetings and other customer interactions.
"Most social media marketing solutions are 'megaphone' applications that are designed to broadcast messages to prospects and customers," said Troy Burk, CEO and founder of Right On Interactive. "Our Twitter integration is unique because it actually allows marketers to apply lead scoring technology to social media channels."
Using the Right On Interactive solution, marketers can generate reports that show individuals who are most active on Twitter, and then associate those Twitter handles with prospects and customers in the ROI Customer Lifecycle Marketing solution. Reports also identify the most popular hashtags and links, so marketers can better understand the content that is driving the most traffic, making social media messages more relevant.
Right On Interactive enables marketers to customize the score for Twitter activity. For example, a customer may want to give a high lead score to a prospect who sends a direct message or retweets company content on Twitter, while giving a lower score to someone who simply follows the company.
Recently, Right On Interactive announced its integration with Foursquare ( http://bit.ly/NZZuuG ), enabling marketers to engage with prospects and customers in real-time based on location. Additional social media platform integrations are planned.
More information on Right On Interactive's Twitter integration can be found at http://bit.ly/Xe7niU.
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