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2008 West
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Cloud Computing for Business Agility
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Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
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REAs: Rich Enterprise Applications
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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
4imprint® e-book Showcases 103 Ways to Use Promotional Products

From dog-training videos on promotional USB drives to encouraging the purchase of fresh fruits and veggies with branded wood coins at a farmers market, organizations are continually finding inventive new ways to use promotional products. That’s why promotional products retailer 4imprint released a new e-book debuting 103 creative ways of using promotional items.

The creativity is endless in the Promotional Products Work 3rd edition e-book. Real organizations that use 4imprint promotional items share how they’ve used promotional products to meet their objectives. The book highlights dozens of customer profiles in an easy-to-read guide to using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts to:

  • build brand awareness
  • stand out at a tradeshow
  • raise funds for a cause
  • reward a job well done
  • spread the word
  • strengthen team unity
  • drive action

The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products. Business, government, education and nonprofit organizations were eager to share their ideas in the surveys. The wide-range of stories includes:

  • “We have a dog training boot camp; at the end of which we make a video of each dog working with the trainer to demonstrate what was learned. The USBs are a great way to send a copy of each dog’s video home with the owner, as well as keep our information handy for them to pass along.”
    • Heidi, Complete K9 Training
  • “These [branded] wooden nickels will be used as $1 coins that recipients can use to purchase food at the local Farmers Market. We are trying to get local recipients to access the local fresh fruits and veggies offered at the market and increase healthy eating in low-income families.”
    • Tabetha, Tehama County Community Action
  • “The personalized leather padfolio is a great gift for our sales team. Everyone is proud to make customer visits looking like a professional, united team with their padfolio in hand.”
    • Rachel, Trotec Laser, Inc.

“Our customers like sharing as well as hearing about creative ways to use promotional products,” says Kevin Lyons-Tarr, CEO, 4imprint. “We hope the ideas in this new e-book will provide a little inspiration to those planning events, giveaways or promotions.”

The free e-book is available for download at

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit

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