Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
New Eye On Enterprise Marketing ROI Suite Provides Proof of Marketing’s Financial Performance

Black Ink, a business unit of Winsper, today announced the release of its Eye On Enterprise Marketing ROI Suite that gives a company empirical evidence of marketing’s contribution to the bottom line. Eye On is the only real-time, SaaS solution that has complete financial analytics intelligence built-in. It reports on more than 50 interdependent key performance indicators (KPIs) across Marketing ROI, Customer ROI, and Business ROI. It works with any database environment, including enterprise resource planning (ERP), sales force automation (SFA), marketing resource management (MRM), marketing automation (MA), and point of sale (POS).

A number of recent studies show that 75 percent of CEOs are not convinced that marketers understand ROI [infographic]. On the other hand, 75 percent of CMOs understand that return on marketing investment (ROMI) will be the primary measure of their effectiveness, but only half feel sufficiently prepared to provide hard numbers.

“Eye On delivers the hard data that CFOs and CEOs have been asking their marketing teams for since – well, since forever,” said Jeff Winsper, president of Black Ink. “Campaign ROI is important, and Eye On measures it, but campaign measurement alone falls short of what finance or the boardroom requires to measure success. Eye On delivers the bottom line numbers about marketing’s specific contribution to the business metrics that matter most such as revenue, margin, growth, acquisition, and sales productivity. Eye On is the solution that finally gives marketers the ability to demonstrate their proof of fiscal performance,” said Winsper.

Winsper said Eye On goes beyond other analytic tools by giving marketers not only the answer to “What is my ROI?” but deeper questions as well including “Where did the return come from, who did it come from, and when can I expect it?” thus allowing for better marketing planning and improved performance.

Ken Waldron, National Marketing Manager at STIHL, which uses Black Ink’s services said, “Because Black Ink was able to leverage years of customer data, combined with their proprietary analytical models, we now can focus our planning and marketing investments to achieve the best ROI.”

Winsper said that while marketers understand that they need to deliver quantitative, not qualitative numbers, many don’t have the right IT tools to ferret out the answers. He noted, “Eye On makes sense of all of the big data that currently exists within a company’s system by running it through our proprietary algorithms and gives executives a flexible, easy, and immediate access to the hard numbers.”

The Eye On Enterprise Marketing ROI Suite is available in three progressive modules: Marketing ROI, Customer ROI, and Business ROI. Each module reports on its respective KPIs and contributes to a collective Enterprise Marketing ROI Index.

The Eye On Enterprise Marketing ROI Suite is cloud-based, has customizable layouts, and can be viewed on desktops, laptops, tablets and mobile devices. It is available either direct to companies or can be licensed through third parties. Online demonstrations are available at www.winsper.com/blackink.

About Black Ink

Black Ink, a business unit of Winsper, develops innovative technology solutions and provides deep analytical services for today’s marketing leaders. Black Ink’s current offerings include the Eye On Enterprise Marketing ROI Suite, Marketing Digital Asset Management and the Black Box Science Lab. Winsper is a charter member of the Marketing Accountability Standards Board. For more information visit www.winsper.com/blackink.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizat...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult f...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process t...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder o...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump toge...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE