From the Wires
Nexon and DeNA Form Global Business Alliance
By: Business Wire
Jan. 18, 2013 02:10 AM
NEXON Co., Ltd. (“Nexon”) (3659.TO), a worldwide leader in free-to-play online games, and DeNA Co., Ltd. (“DeNA”) (2432.TO), the global leader in mobile Internet services, today announced that they have formed a global business alliance under which the companies will work together to bring new Nexon-developed games to mobile users in Japan and abroad through DeNA’s Mobage social games platform. Each company brings unique expertise to the alliance, with DeNA providing extensive marketing and user acquisition support for new titles developed by Nexon and its subsidiaries for the Mobage platform.
Nexon and its subsidiaries NEXON Korea Corporation (“Nexon Korea”) and gloops Inc. (“gloops”), a leading developer of mobile games for DeNA’s Mobage platform in Japan, plan to launch several new English-language mobile social games on Mobage as their primary platform in 2013. In addition, Nexon and gloops will launch ten mobile social games on Mobage’s Japanese domestic platform in the same period. DeNA will provide top-tier marketing support for Nexon-developed games to drive user acquisition and retention. Under this agreement, Nexon and DeNA will collaborate closely on game development and operations on certain games as well as co-develop games to leverage their respective expertise in order to provide unparalleled mobile gaming experiences to a worldwide audience.
“We are excited to build on our existing relationship with gloops and leverage DeNA’s deep expertise in developing and publishing international social games,” said Isao Moriyasu, CEO of DeNA. “Nexon has an impressive track record of delivering highly successful, world-class titles, and we are pleased that this alliance will enable us to offer Nexon games on the Mobage platform. We look forward to working with Nexon as we continue to bring new and exciting mobile social games to players around the world.”
“This alliance is a compelling next step in extending Nexon’s mobile strategy, which is also consistent with our vision of growing our presence in the expanding global mobile market,” said Seungwoo Choi, President and CEO of Nexon. “DeNA’s unique marketing expertise and capabilities, coupled with the scale and prominence of the Mobage platform, will accelerate Nexon’s ability to deliver best-in-class mobile gaming experiences to users worldwide and position the Company well for further growth in the mobile space.”
NEXON Co., Ltd. http://company.nexon.co.jp/
NEXON Co., Ltd. (“Nexon”) (3659.TO) is a worldwide leader in free-to-play online games. Founded in Korea in 1994, Nexon developed one of the world's first graphics-based massively multiplayer online games. Nexon also pioneered the concept of microtransactions in the free-to-play business model, setting a new standard in which play is free, and users have the option to purchase in-game items to enhance their experience. Nexon currently services more than 60 online games in more than 100 countries and since its founding, Nexon has generated more than 1.3 billion player registrations. The Company is headquartered in Tokyo, Japan and its shares are listed on the Tokyo Stock Exchange.
DeNA Co., Ltd. is a global Internet company focused on its leading mobile social game platform as well as social games, e-commerce and other Web services for mobile devices and PCs. DeNA’s flagship business is its mobile social games platform Mobage, which offers first, second and third-party games on multiple localized player networks worldwide. The Mobage network in Japan currently serves over 45 million registered users with nearly 2,000 titles. Founded in 1999, DeNA has more than 2,000 employees worldwide working at offices and development studios in 18 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.jp/intl
Mobage is a registered trademark or trademark of DeNA Co., Ltd. in the United States and/or other jurisdictions. All other marks and names are trademarks of their respective companies.
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