From the Wires
Experian Marketing Services launches 2013 Marketing Forward Tour
Series of regional events help marketers better plan and execute brand experiences, strengthen customer loyalty and maximize profits in a multichannel environment
Jan. 21, 2013 10:39 AM
NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies, will once again gather together marketers and industry experts for multiple thought leadership sessions during the second annual Experian Marketing Services Marketing Forward Tour.
The Marketing Forward Tour is a series of regional events designed to help savvy marketers learn how to better connect with today's dynamic and hyper-connected consumers across all marketing channels. A diverse range of thought leadership sessions are designed to educate marketers about industry best practices, tools and technology platforms. Attendees will have the opportunity to interact with peers and leading industry experts through half-day events featuring data-driven sessions, peer-to-peer idea sharing and personalized roundtables.
"Connecting innovators in the marketing industry through this type of event provides marketers a hands-on platform in which they can learn more about new techniques and technologies, discuss and explore innovative ideas that will help improve campaign performance, and share best practices for connecting with customers in a multichannel environment," said Ashley Johnston, senior vice president, Global Marketing, Experian Marketing Services. "Last year, we had tremendous participation in the Marketing Forward Tour and received very positive feedback from all attendees. We're excited to provide this opportunity once again to our marketing partners."
This year, the Marketing Forward Tour has planned stops in:
- New York City, Jan. 22
- Dallas, Jan. 24
- San Francisco, Feb. 12
During the three tour stops, Bill Tancer, general manager of Global Research for Experian Marketing Services and best-selling author of Click: What Millions of People are Doing Online and Why It Matters, will present groundbreaking consumer insights, holiday season results and predictions for 2013. Attendees also will interact with Experian Marketing Services subject matter experts at roundtables on a variety of topics, including cross-channel campaign execution, email and social media marketing, online display advertising and campaign measurement.
To learn more or to register for one of the tour stops, please visit
2013 Experian Marketing Services Marketing Forward Tour.
To learn more about Experian Marketing Services, please visit
http://www.experian.com/marketingservices
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and interactive marketing. We help brands from around the world intelligently interact with today's dynamic, empowered and hyper-connected consumers. By coordinating seamless interactions across all marketing channels, we enable marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. We call it Marketing Forward. For more information, please visit http://www.experian.com/marketingservices.
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Contact:
Jennifer Marshall
Experian Marketing Services
Public Relations
1 224 698 8798
jennifer.marshall@experian.com
SOURCE Experian Marketing Services
About PR NewswireCopyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
.gif)
Organizational structures become obsolete just like the technology that they manage. Management structures must be reviewed and replaced just like systems, software and technology – especially in mission-critical applications.
In the last decade or so, more organizations have declared...
MetraTech Corp., a provider of Agreements-Based Billing, Commerce and Compensation solutions, on Tuesday announced that Achilles, a global software-as-a-service (SaaS) provider of supply chain management services, has selected the MetraNet billing and settlement platform to support its...
Over the weekend Barron’s put out a piece touting AMD’s chances of taking share in the mainstream server market that belongs to Intel with its SeaMicro microserver acquisition, a development that would tickle its tiny stock price, if it ever happened. But even the thought of it, althou...
Cloud computing is the game changer for the life sciences industry, according to an article on PharmaBiz.com.
Globally, pharma majors are deploying cloud technology because it provides data security, compliance and transparency, according to Vikram Anand, associate vice president, clo...
There are only two certainties in life – death and taxes, said Benjamin Franklin. What the theorist and founding father clearly meant was: There are only three certainties in life – death and taxes and information security changeability.
In the constantly changing dynamic world of ma...
Todd Bradley, the former Palm CEO who’s been running HP’s PC unit since 2005 and added printing last year when the Printing and Personal Systems (PPS) organization was formed, has apparently been pushed aside.
He is trading his job running half of HP’s revenue for a newly created pos...
