From the Wires
Plum Organics® Acquires Plum UK To Nourish Little Foodies Around the World
Two companies founded by parents on a mission for kids combine forces to increase global impact
By: PR Newswire
Jan. 24, 2013 01:02 AM
EMERYVILLE, Calif., Jan. 24, 2013 /PRNewswire/ -- Today, Plum Organics® a leading organic, kids nutrition company in the US, announced the start of their international expansion with the acquisition of London-based Plum UK, a key player in the organic baby food category in the United Kingdom. This partnership positions Plum as a leading kids nutrition brand and the first to offer premium products catered to the unique needs of infants, toddlers and school-aged children on an international scale. The combined Plum product portfolio will consist of over 150 products with distribution in over 13,000 stores internationally. The company will now have retail sales in excess of $120M USD.
These sister companies share more than a coincidental common name; both were founded by passionate parents with a shared vision of making organic nutrition more appealing and more accessible. Collectively, they hope to impart the modern philosophy that the path to long-term health begins with the very first bite.
In the US, Plum Organics has built a strong connection with parents and drove over 50% of the baby food category growth last year. The company's first-to-market launch of the squeezable pouch transformed the baby food category and allowed Plum to successfully expand into organic snack products geared towards the nutritional needs of school-aged children. Plum UK is best known for their innovative product formats as well as their premium, culinary-driven assortment. Most recently, the company experienced a 24% increase in distribution with the launch of their Taste Adventures line focused on globally inspired cuisine.
"From the beginning, both companies were inspired by love to improve the health of our little ones by making great tasting organic food a part of a family's busy lifestyle," said Neil Grimmer, CEO and Co-founder of Plum Organics. "Like Plum Organics, Plum UK is a 'David versus Goliath' brand filled with passionate people that are inspired to use the power of business to make a difference in the world. We're excited to continue this mission together."
"Plum Organics is known in the US as a game-changing innovation hothouse," said Scott Wotherspoon CEO of Plum UK. "The success of their expansion into the toddler and kids categories proves the strength of the Plum brand. We can't wait to capture some of that momentum by bringing their products to little ones in the UK and beyond."
With this partnership, Neil Grimmer will maintain his role as CEO for the new entity doing business as Plum Inc., and Scott Wotherspoon will continue to lead the UK business. The company headquartered in the San Francisco Bay Area will employ 88 people including offices in London and New York. For more information about each company please visit: Plum Organics www.plumorganics.com and Plum UK www.plum-baby.co.uk
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