Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Aggregate Knowledge Validates That Media Plans With Facebook Drive 24% More New Sales

Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, delivers insights to Fortune 500 brands, such as media plans with Facebook drive 24 percent more new sales than those without. By leveraging AK’s Media Intelligence Platform (MIP), marketers now have cross-channel insights in a single view, including Facebook, to track performance of all digital channels and mediums.

A recent IBM study reported social media will be the most important technology channel used by companies to engage with their customers over next few years. The survey points out that while only 16 percent of companies use social media as their primary means of interacting with customers, that proportion will rise to 57 percent three to five years from now.

“Social media has forever changed the relationship between brands and their customers,” said David Jakubowski, Aggregate Knowledge chief executive officer. “The ability to do “view-through attribution” on Facebook differentiates AK by giving marketers more granular insights into their Facebook campaigns compared to other channels, as well as visibility into which campaigns generate the most reach and sales.”

Brand marketers are validating the importance of how including Facebook in their media mix can deliver meaningful results. In fact, across all campaigns measured in Q4, the study shows that 45 percent of the people reached were only reached on Facebook and not seen on other channels. Facebook also continues to deliver the best value for advertisers across their online channels. In Q4, the cost per acquisition (CPA) on Facebook was on average 68 percent less than other online channels. The CPA from Facebook campaigns has improved dramatically over the last three quarters. From Q2 to Q3, advertisers saw a 20 percent decrease in CPA followed by another 9 percent decrease from Q3 to Q4.

The data aggregated from top brands demonstrate that Facebook is a top-performing channel for marketers and has even driven some to increase their spend on Facebook 400 percent year-over-year.

About Aggregate Knowledge

Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP™) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with us on Facebook, Twitter, and LinkedIn.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and se...
SYS-CON Events announced today that ActiveState, providers of Stackato, the platform for the agile enterprise, has been named “Silver Sponsor” of SYS-CON's 2nd DevOps Summit, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. ActiveState believ...
VASCO Data Security International, Inc., has announced on Tuesday that it will release its Q1 2014 results on Thursday, April 24th. On April 24, at 10.00 am EDT/16.00 CET, VASCO will hold a conference call, which will be streamed on the VASCO website. Mr. T. Kendall Hunt, Chairman an...
SOASTA on Tuesday announced the company has expanded its award-winning mobile functional test automation solution, TouchTest, to include local test labs of Apple iOS and Google Android smart phones and tablets. The TouchTest Private Device Cloud is a simple to manage, affordable intern...
Now, up to five existing Windows or Linux servers can be migrated to Windstream Hosted Solutions vCloud infrastructure at no cost via Racemi’s cloud migration technology. Racemi, a provider of automated server migration software that streamlines the process of migrating workloads to p...
Many cloud hosting providers have achieved ticket-of-entry credibility in the data warehousing industry by building simple colocation centers. A first-tier database as a service (DBaaS) contender, however, is set apart by a value-added service approach that is strategic, consultative a...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE