From the Wires
HP Technology Helps Up-and-Coming Fashion Designers Make It Work on "Project Runway"
Season 11 Premiere Airs Tonight on Lifetime Television
By: Marketwired .
Jan. 24, 2013 06:31 PM
PALO ALTO, CA -- (Marketwire) -- 01/24/13 -- HP (NYSE: HPQ) technology will make a return appearance on the 11th season of Lifetime Television's Emmy® Award-nominated hit "Project Runway," celebrating five years of incorporating technology into the compelling fashion competition and recognizing its increasing impact on the creative arts.
"Project Runway" is at the forefront of the intersection of the fashion and technology industries. The capabilities of HP and Intel allow the show's competitors to make technology matter in their work by integrating it into fashion's creative process.
"Whether providing superior ability to sketch on the HP ENVY TouchSmart Ultrabook or delivering crisp and unique prints, HP and Intel's innovative technologies will help play an essential role in the show's creative process," said Chris Bohrer, director, Worldwide Consumer PC Marketing, HP.
"We are again delighted that HP will join us as a sponsor of 'Project Runway,'" said Meryl Poster, president, Television, The Weinstein Company. "HP technology, combined with Intel's, provides the designers with a rich canvas on which to develop and visualize their ideas, from silhouettes to textiles. I continue to be impressed and inspired by the garments they bring to life."
Premiering tonight on Lifetime Television, season 11 of the hit series will showcase the HP TouchSmart, HP ENVY x2, HP ENVY TouchSmart Ultrabook, HP Elitebook and HP ENVY Spectre XT Ultrabook, all of which will be integral to the contestants' design process. Also this season, the HP ENVY All-in-one PC will be used to make textile pattern ideas.
About "Project Runway"
"Project Runway" is produced by The Weinstein Company, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (co-chairmen of The Weinstein Company), Meryl Poster of The Weinstein Company, Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture Entertainment. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime Television also executive produce.
About The Weinstein Company
Since 2005, TWC and Dimension Films have released such films as Grindhouse; I'm Not There; The Great Debaters; Vicky Cristina Barcelona; The Reader; The Road; Halloween; The Pat Tillman Story; Piranha 3D; Inglourious Basterds; A Single Man; Blue Valentine; The Company Men; Miral; Submarine; Apollo 18; Our Idiot Brother; I Don't Know How She Does It; The Untouchables, Killing Them Softly; The Master; Silver Linings Playbook and Django Unchained.
TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Runway All Stars and Project Accessory, the VH1 reality series Mob Wives, spin-off series Big Ang and Mob Wives: Chicago, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz as well as production on the second season. TWC additionally has 17 series in different stages of development, including The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).
Ultrabook is a trademark of Intel Corporation.
© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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