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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
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Social Media Crisis Prevention Tips From Sysomos
Latest Tip Sheet Helps Marketers Proactively Use Social Media to Manage Their Company's Reputations and Protect Their Brands

TORONTO--(Marketwire - January 26, 2013) - Many companies recognize the role social media can play in managing a public relations crisis, but what about preventing one before it happens? Savvy marketers are realizing that a sound social media strategy can help them stay ahead of changing sentiment and shift the conversation before it can do damage. "Turn Social Intelligence into Smart Crisis Prevention," the latest Tip Sheet from Sysomos, offers practical suggestions for identifying and even staving off a social media crisis, as well as navigating an impending crisis.

Report Highlights

  • Every company should have an updated, readily accessible social media crisis plan that represents each of its departments, because a crisis can range from an executive faux pas to poor customer service to a product malfunction.
  • Word clouds are great bellwethers for predicting a crisis. Monday's word cloud could reveal business as usual while Tuesday's could predict trouble in the making.
  • Organizations can avert or more easily control a crisis once it occurs by developing positive relationships with their major influencers, fans and clients ahead of time.
  • Overreacting to a crisis can hurt a brand as much as can underreacting. Monitoring tools reveal spikes in social sentiment during crisis response; the goal is to bring sentiment volume to pre-crisis levels.
  • Pre-prepared messages help speed response, but the tone and content must be modified for each unique situation. It's critical for a brand's voice to be authentic and genuine when it explains how it's fixing the issue.

Background
"Turn Social Intelligence into Smart Crisis Prevention" is the seventh in a series of Sysomos Tip Sheets to help marketers leverage social media monitoring to advance their businesses.

Download a free copy of "Turn Social Intelligence into Smart Crisis Prevention."

Sysomos Tip Sheets available for free download include:

About Sysomos
Sysomos, a Marketwire company, brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations.

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major news sources.

Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.

Image Available: http://www.marketwire.com/library/MwGo/2013/1/25/11G003441/Images/Social Media Crisis Prevention-167568765910.jpg

Contact:
Dagmar King
Marketwire
(310) 765-3255
dking@marketwire.com

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

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