Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Message Bus Partners With AdStack to Deliver Key Insights for Marketing and Transactional Email

CORTE MADERA, CA -- (Marketwire) -- 01/28/13 -- Message Bus, the pioneer of cloud-based infrastructure for email, mobile and social messaging, today announced a key partnership with AdStack, a real-time advertising optimization platform used to automatically optimize and manage digital marketing campaigns. The partnership empowers organizations with best of breed technology on two critical fronts: 1) an on-demand cloud-native service for sending email and mobile messages across marketing, triggered and transactional channels with the Message Bus Global Delivery Network and 2) custom content delivery on the fly through the use of AdStack's LiveOptimizer.

"Every marketer in the world is looking for ways of differentiating their brand and products," said Ken Cheney, President of Message Bus. "The Message Bus and AdStack partnership offers companies a complete solution to address personalization in email by delivering emails to the inbox, presenting content that is unique to the individual, identifying the platform they use and then allowing them to create ever more custom-tailored messages. The challenge isn't how to get at more data, it's how to make meaningful sense of so much data and turn that into compelling content with bulletproof delivery."

The average inbox is bombarded with countless pieces of marketing collateral and transactional email. The first challenge faced by every marketer that relies on email to drive revenue and brand awareness is reaching the inbox through a sea of ever more intelligent spam filters. Once delivered, it is critical to capture the recipient's attention and provide relevant content that generates engagement and encourages conversions.

The Message Bus Global Delivery Network is a cloud-based platform that solves the delivery challenge by providing a flexible, redundant and scalable architecture that addresses and resolves deliverability. This is achieved with programmatic compliance and real-time analysis of sending telemetry. AdStack's LiveOptimizer ensures inbox content is timely, personalized and relevant by using demographic, behavioral, historical and contextual data to select and display email content when emails are opened. The result is a dramatic increase in conversion rates. The combination of capabilities provides marketers with a path to the inbox and a means to improve overall customer lifetime value.

"The problem with email is the fact that people see it as just that: email," said Dan Quintero, COO at AdStack. "Email is a core channel, and recipients aren't just numbers in your database, they are unique individuals. LiveOptimizer makes it possible for organizations to treat their customers as individuals by serving personalized content on the fly, and in doing so, marketers avoid being bogged down in heavy database queries to extract segmentation data. That said, all the personalization in the world is meaningless unless the message reaches the inbox. That's where Message Bus comes in, they ensure that content designed to drive conversions reaches the intended recipient."

About AdStack
AdStack specializes in building intelligent and easy to use email solutions for CRM, customer acquisition and digital marketing campaign management for large ecommerce companies, publishers and advertisers. AdStack takes the guesswork out of email content selection and testing by utilizing crowd-sourced engagement data to algorithmically select and serve email content on-open. The AdStack founding team has extensive email marketing industry expertise and is passionate about changing the way companies manage and distribute email messaging to consumers. To find out more about AdStack, visit: http://www.adstack.com.

About Message Bus
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations and protecting brand reputation. More information is available on the company's website: http://www.messagebus.com.

Facebook: http://facebook.com/MessageBus
Twitter: http://twitter.com/MessageBus

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media and Analyst Contact:
Amber Rowland
amber@therowlandagency.com
+1-650-814-4560

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

SOA World Latest Stories
So what does real-time mean anyway? An example is, what are referred to as, “hard-real-time systems” [2], where computation must meet stringent timing constraints and one must guarantee that those computations must be completed before specified deadlines. Failure to do so can lead to i...
Although much publicity around computer security points to hackers and other outside attacks, insider threats can be particularly insidious and dangerous, whether caused by malice or employee negligence. In its list of the eight most significant cybersecurity threats for 2013, Forbes c...
Many cloud hosting providers have achieved ticket-of-entry credibility in the data warehousing industry by building simple colocation centers. A first-tier database as a service (DBaaS) contender, however, is set apart by a value-added service approach that is strategic, consultative a...
Need to scale your data tier? The foundation of every application is the database layer, and today application architects have more choices than ever. With these choices come new questions: Which database technology is best for your application? How can your application take advantage ...
APIs came about to help companies create and manage their digital ecosystem, enabling them not only to reach more customers through more devices, but also create a large supporting ecosystem of developers and partners. While Facebook, Twitter and Netflix were the early adopters of APIs...
CodeFutures on Wednesday announced that the U.S. Patent Office has granted it a patent for its Continuous Replication technology that helps database administrators perform maintenance and other processing functions without downtime. U.S. Patent 8,626,709, titled Scalable Relational Dat...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE