Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Ordering Food Goes Mobile, According to Super Bowl Snacks Research from IAB and Viggle

With Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, today released "Mealtime Goes Mobile: Mobile Screens' Impact on Ordering Takeout and Delivery,” exclusive research looking at mobile’s impact on ordering food. Hungry consumers are turning to smartphones and tablets to place online orders for pick-up or delivery, with more than two-thirds (69%) of those polled saying they have placed food orders via mobile devices.

Fifty percent of media savvy mobile users are so committed to their favorite destination for fast eats, that they have downloaded at least one restaurant-specific app, such as Chili’s, McDonald’s or Pizza Hut. In addition, 55 percent of those polled have at least one “multi-restaurant” app, with Yelp the most popular at 37 percent, followed by Urbanspoon (24%) and Zagat (9%).

When it comes to the big game itself, 26 percent are already planning to order take-out or delivery to complement their Super Bowl viewing. While the survey didn’t ask about specific Super Bowl mobile dining plans, respondents were clear in their general mobile internet ordering preferences, with pizza taking the top snacking spot at 72 percent, followed by a tie between sandwiches/burgers and Chinese food (31%). Wings (24%), and Mexican food rounded out the list (15%).

“This research highlights the fact that the mobile internet is increasingly becoming a vital tool to help consumers navigate their everyday lives – even when it comes to simple tasks such as ordering a pizza,” said Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. “Restaurant and fast-food chain marketers should pay close attention to this trend and take advantage of the opportunities that mobile offers, making it a key part of their ad-buying strategy.”

A great number of those surveyed also use their mobile devices to research restaurants for delivery or take-out:

  • 44 percent of those surveyed use smartphones or tablets regularly to find restaurant phone numbers
  • 39 percent do so to see the menu
  • 38 percent use their mobile devices to find a restaurant location

The research also unveiled that financial or other rewards are the most likely path to driving short-term adoption of mobile online ordering. Most respondents (78%) said discounts would make them more likely to order, and nearly two-thirds (64%) said loyalty points would have this impact.

“Restaurant marketers should consider these insights when planning for future mobile campaigns,” said Greg Consiglio, President and COO, Viggle. “Mobile users are clearly looking for benefits to motivate them into transitioning their food ordering experience onto their smartphone or tablet. Dining establishments and fast-food giants continue to leverage new incentive-based platforms for ordering via mobile devices, providing their customers with the easiest possible way to place an order.”

To view the entire "Mealtime Goes Mobile: Mobile Screens' Impact on Ordering Takeout and Delivery" report, please visit www.iab.net/mobilemeals.

Methodology

The IAB-Viggle “Ordering Food Goes Mobile” survey was fielded January 7 – 9, 2013. To get the sample, Viggle emailed invites to a random sample of Viggle’s nearly two million registered users. These users completed the survey online (on either desktop, smartphone, or tablet). Five hundred and ninety-nine respondents started the questionnaire, while 573 completed it.

About Viggle

Launched January 2012 Viggle is a Second Screen media platform that rewards its members for watching their favorite TV shows. Viggle enhances TV with interactive games like Viggle LIVE, and the first ever real-time fantasy sports game MyGuy. Viggle members get rewarded for their TV time from places like Best Buy, Papa John's, Fandango, Hulu Plus and Groupon, among others. Viggle also allows like-minded fans of their favorite shows to connect through Viggle Chatter features. Viggle's audio verification technology recognizes shows on TV and allows members to check into live, DVR’d and online TV content from more than 170 of the most popular broadcast and cable channels.

For more information, visit http://www.viggle.com, follow us on Twitter @Viggle or like us on Facebook.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Clo...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DN...
"Cloud consumption is something we envision at Solgenia. That is trying to let the cloud spread to the user as a consumption, as utility computing. We want to allow the people to just pay for what they use, not a subscription model," explained Ermanno Bonifazi, CEO & Founder of Solgeni...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Go...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ...
It had always been a dream to start a company with my childhood best friend, Rian Gauvreau, but we hadn't been able to truly find a business model that worked for us. In 2007, cloud computing was just beginning to make waves, and while many recognized the opportunities that the cloud p...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE