MIAMI, FL -- (Marketwire) -- 01/31/13 -- PADRES Contra El Cáncer (PADRES), one of the fastest rising organizations serving Latino families nationwide, has been selected as the non-profit entity that will be the focus of the "El Buen Pitch" national competition of Hispanicize 2013 (www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, "El Buen Pitch" is open to all agencies with Hispanic market expertise and that submit their entry forms by March 4. More information is available at http://www.hispanicizeevent.com/el-buen-pitch.html.

"El Buen Pitch will provide a major public service to PADRES Contra El Cáncer, which is on the cusp of expanding to serve more Latino families while also spotlighting the incredible talents and creativity of the agencies that work in the Hispanic market," said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

PADRES Contra El Cáncer began its mission more than 27 years ago to support the needs of the Latino pediatric cancer community who have a higher risk of medical problems due to a series of complex factors, including language barriers, socio-economic challenges and limited access to community programs. PADRES has been able to bridge these gaps and provide educational, economic and quality of life programs and services not only to the Latino community but to all families who have a child battling cancer. With the support of its National Spokesperson, Eva Longoria, PADRES has been able to create awareness about the organization and the importance to provide support to families who are in need today.

"We are extremely grateful and excited to be part of Hispanicize 2013 and El Buen Pitch," said Elvia Barboa, PADRES CEO. "Hispanicize has given non-profit organizations an opportunity to participate in this great event and has created a platform to create awareness about their cause."

HOW IT WORKS

Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra El Cáncer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra El Cáncer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of a panel of judges including three senior Hispanic brand marketing executives from Fortune 500 companies, the chief executive of PADRES Contra El Cáncer and an audience of peers that also will cast their vote for the winning agency. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of "El Buen Pitch," PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious "El Buen Pitch" Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

About Hispanicize 2013
Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the largest annual gathering of Hispanic marketers, agencies, media, bloggers, and entertainment professionals. The iconic event will be held April 9-13, 2013 in Miami Beach at the Eden Roc Hotel.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About PADRES Contra El Cáncer
PADRES Contra El Cáncer (PADRES) is an organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL ethnic and economic backgrounds, so that no family is ever turned away. Celebrating 27 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization's National Spokesperson.

To learn more about PADRES, please visit www.IAmHOPE.org

Facebook: http://www.facebook.com/IAmHOPE.org
Twitter: http://twitter.com/IAmHOPE

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