Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Marin Software Finds Advertisers and Consumers Embrace Google's Shopping Ads
Google Product Listing Ads Reveals Increased Advertiser Investment and Higher Click-Through Rate by Consumers

SYDNEY, AUSTRALIA -- (Marketwire) -- 01/31/13 -- Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today announced the global results of a study on Google Product Listing Ads (PLAs). According to Marin's findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a commercial model in October 2012, and the bet appears to be paying off with Marin finding that advertisers increased their share of search budgets directed towards PLAs by nearly 600% in the last quarter of 2012.

News Facts:

  • In May 2012, Google announced their intent to transition Google Shopping to a sponsored only format, raising concern whether advertisers would invest in shopping ads. According to Marin Software's analysis, after the transition in October 2012, advertisers increased their investment in Google Product Listing Ads nearly 600%.
  • Marin Software's findings indicate users of Google search are seeing Product Listing Ads more often, and are increasing their engagement with the ad format. Marin's advertiser data reveals the share of search clicks resulting from PLAs increased 210% in the last year. Similarly, Marin found in the last quarter of 2012, the impression share of PLAs jumped 60% as holiday shoppers used the ads to make purchase decisions.
  • Based on Marin's analysis, PLAs ended 2012 with a higher click-through rate (CTR) than text ads, and an average cost which is lower than that of traditional text ads. The combination of a higher CTR at a lower cost indicates favorable performance conditions for advertisers. As a result, Marin expects marketers to continue growing their investment in the ad format over time.
  • Marin Software announced today a new PLA enhancement to the Marin platform that enables marketers to efficiently create and edit PLA campaigns, optimize product targets bids to maximize revenue, and generate valuable reports specific to PLA performance.
  • Additional information on PLAs and Marin Software's analysis can be read at: http://insights.marinsoftware.com.

Quotes:

  • "Google's decision appears to be paying off with increased user engagement and advertiser investment. During the fourth quarter of 2012, we saw some retailers allocate as much as 30% of their spend towards PLAs. Marin Software's new PLA solution allows marketers to harness the power of the new ad format as advertisers seek to acquire revenue online," said Nick Gill, managing director, Marin Software Australia.

Resources:
About Marin Software
Marin Software Blog

About Marin Software:
Marin provides a leading revenue acquisition management platform used by advertisers and agencies to manage more than $4 billion in annualised ad investments. Offering an integrated platform for search, social, display, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: www.marinsoftware.com/solutions/overview.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2215689

Media Contact:
Marin Software
Email Contact
03 9387 9000

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

SOA World Latest Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process aut...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the gl...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps ...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach crea...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the I...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creatio...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE