Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
From Rebels Without a Cola to Pink Lemonade: Energy Beverages Keep Their Edge by Losing It

ROCKVILLE, MD -- (Marketwire) -- 02/01/13 -- While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the most dynamic parts -- growing by 60% from 2008-2012, according to Packaged Facts estimates just released in "Energy Drinks and Shots: Market Trends in the U.S." In 2012, total U.S. sales of energy drinks and shots exceeded $12.5 billion.

Thirst quencher/sports drinks remain the most formidable competitor for energy drinks, as this type of beverage attracts a large constituency of energy drink users. Energy drinks are also subject to competition from other energy-boosting beverages such as ready-to-drink iced coffee and tea beverages. But most interesting, as always, has been the revolution within.

At least in their Western product incarnations, energy drinks have long been associated with raves and college cocktails. The karma of energy drinks is an update on sex and drugs and rock 'n roll, with extreme and racing sports thrown in.

But then energy shots arrived with their purely utilitarian positioning. According to David Sprinkle, research director for Packaged Facts, "If energy drinks are about loving the nightlife, energy shots are about getting through the daily grind. An energy boost is, bar none, the top functional benefit consumers look for from foods and especially from grab-and-gulp beverages."

A loss of edge came with a gain in audience: students who are holding down full-time jobs and course loads rather than too many cocktails, soccer moms, moonlighters fighting the recession to keep family finances afloat, long-distance commuters and truckers, night shift workers -- all types of consumers lined up to buy 24-packs of energy shots.

The shift from edgy to everyday came full circle as energy drink marketers themselves reined in the party vibe, and energy drinks became available at nearly every type of retail outlet imaginable, from Walmart to push carts. For every old school sympathizing-with-the-devil energy drink brand, there are now many New Kids on The Block. And while the prime time energy drink brands may not be ready for boy bands as spokespersons, vanilla has infiltrated the energy drink market, both literally and figuratively, along with flavors like pink lemonade.

There is demand for greater diversity in energy drink and shot products, according to the Packaged Facts report. Sales-tracking figures confirm that the market is dynamic enough to allow for all-around opportunity rather than just bull-eat-dog dynamics. The energy drink category experienced 42% growth from 2008-2012, the recession notwithstanding, while energy shots grew 168% and energy drink mixes stepped up to the plate.

In the energy drinks market as elsewhere, brand line extension and new marketer entry are both important to meeting varied consumer needs and keeping short-attention-span consumers engaged. Energy drink marketers can leverage several growth areas and positioning strategies, particularly targeted marketing. And any energy drink purveyors who are so determined can retain their edginess by taking brand imaging, product innovation, flavor juxtapositions, packaging technology, and marketing tactics to a new level of extremity -- creating a next-generation beverage that's not your mother's energy drink.

For more information, please visit www.MarketResearch.com or http://www.packagedfacts.com/Energy-Drinks-Shots-7124908/

About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn, Twitter, Google+, and on our blog: http://packagedfacts.blogspot.com/

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2217728

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
David Sprinkle
Email Contact

11200 Rockville Pike
Suite 504
Rockville, Maryland 20852

800.298.5294
240.747.3004 f
www.PackagedFacts.com

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

SOA World Latest Stories
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and se...
Many cloud hosting providers have achieved ticket-of-entry credibility in the data warehousing industry by building simple colocation centers. A first-tier database as a service (DBaaS) contender, however, is set apart by a value-added service approach that is strategic, consultative a...
Maintaining lower development environments can become an unbearable headache. Changes to an application, service or API are seldom completely testable, leaving us to discover broken code when it’s too late. This lack of visibility into application dependencies severely limits early cod...
In this report Enterprise Management Associates (EMA) analysts explore the ways in which gaining visibility and control over high-privilege access helps organizations achieve regulatory compliance, assure responsible governance, and improve security all while reducing IT operational co...
SYS-CON Events announced today that ActiveState, providers of Stackato, the platform for the agile enterprise, has been named “Silver Sponsor” of SYS-CON's 2nd DevOps Summit, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. ActiveState believ...
VASCO Data Security International, Inc., has announced on Tuesday that it will release its Q1 2014 results on Thursday, April 24th. On April 24, at 10.00 am EDT/16.00 CET, VASCO will hold a conference call, which will be streamed on the VASCO website. Mr. T. Kendall Hunt, Chairman an...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE