From the Wires
Vemma Bod-e(TM) Featured in Prestigious Design Annual
Product Line Endorsed by Chris and Heidi Powell, TV Celebrity Transformation Specialists, Garners National Attention for Packaging Design
By: Marketwired .
Feb. 4, 2013 12:30 PM
SCOTTSDALE, AZ -- (Marketwire) -- 02/04/13 -- Vemma Bod-e was chosen to be featured in Brand Packaging magazine's Design Gallery annual, released this month. Vemma Nutrition Company was featured alongside other premium brands such as Mercedes-Benz, Colgate, Pepperidge Farm, Häagen-Dazs, Sprint and GNC. The prestigious publication sells for $65 and is an indispensible resource on brand packaging for business investors, brand owners, and their package design and development teams.
"Being featured in such a respected publication is awesome for the Vemma brand worldwide. This is where some of the finest packaging and hottest brands are showcased every year," commented Vemma Vice President of Marketing and Branding, Mark Patterson.
As the only U.S. publication focused exclusively on product packaging, Brand Packaging celebrates creativity, usability and strategic thinking. In the descriptive write-up about the Bod-e Burn packaging, Brand Packaging noted the can's contrasting pull-top opener and the fact that the design conveys the brand's healthy brand story (a 100% recyclable package boasting a light, slim design).
Brand Packaging's subscribers include executives, investors, marketing professionals, entrepreneurs and creatives who key in on brand trending news. The annual Design Gallery showcases packaging designs that appeal to consumers, represent the brand story, demonstrate a high level of innovation and meet marketing objectives.
Vemma Founder and CEO, BK Boreyko commented, "In such a competitive industry, companies must stay ahead of the trends to stay current and cool. The packaging for Vemma Bod-e successfully does that, and we're pleased with these accolades." The positive attention the Vemma Bod-e brand is receiving comes just as sales for Vemma's Chris Powell Bod-e Shake have hit an all-time high.
The Vemma Bod-e product line launched in January 2012, sparking the company's first million-dollar sales day. Vemma has since received multiple awards for the Vemma Bod-e App (a free download on iTunes and Google Play), which walks users through a 12-week weight loss program with text reminders, video tips from Chris Powell, suggested recipes, and plan-approved restaurant menu items.
Vemma Bod-e is featured in the Metal category of Brand Packaging's Design Gallery Volume 10, on pages 76-77 and 83. For more information about the publication, or to view the online design gallery, visit http://digital.bnpmedia.com/publication/?i=138368.
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