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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
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NXP and Barcelona Mobile World Capital Join Forces to Accelerate the NFC Market
GSMA Supported Initiative to Create New Revenue Streams With NFC Applications

EINDHOVEN, THE NETHERLANDS, and BARCELONA, SPAIN -- (Marketwire) -- 02/05/13 -- NXP Semiconductors N.V. (NASDAQ: NXPI) has joined the Mobile World Capital Barcelona Foundation to further deploy NFC services around the world. Working together, NXP, the MWCapital and GSMA will facilitate access to NFC technology to new ecosystem players including public administrations, transport operators, system integrators, reader and card manufacturers, advertising companies and gaming businesses among many others.

NXP, the co-inventor of NFC technology and global leader in Identification with markets such as eGovernment, transport, ticketing and payments, launches its m-Knowledge Center in the framework of the Mobile World Capital Barcelona. This center is a global competence team of technical experts offering advanced technical training services, application and design support, project management and technological consulting in all areas related to contactless and NFC application for any company wanting to leverage the mobile revolution. Launched by the GSMA, the Mobile World Capital Barcelona and now also NXP are at the core of an emerging contactless payment cluster, working to improve the cooperation between companies, as well as to enhance awareness of new mobile technologies.

Supported by the GSMA, NXP and the MWCapital are committed to increasing adoption and development of NFC related markets and applications for the entire mobile ecosystem and ultimately, the end user. On a worldwide scale, the m-Knowledge Center will act as an intelligence pool for new entrants into the NFC ecosystem seeking support to quickly kick start the development and deployment of NFC services and to take advantage of NFC revenue generating opportunities.

"We believe in the power of NFC. It adds security and convenience to the mobile lifestyle and many major GSMA members are preparing NFC rollouts," said John Hoffman, CEO of GSMA Ltd (promoter of the Mobile World Congress), and vice president of Mobile World Capital Barcelona. "Working with NXP, we will attract new players to join the NFC ecosystem and generate new services that mobile network operators can offer to their customers. The entire NFC ecosystem gets access to NXP's proven development tools as well as consulting to easily incorporate NFC technology into their solution portfolios. Together, we will set out to explore the new mobile horizon."

"We are combining NXP's deep application knowledge and the GSMA members' understanding of the mobile end user -- the perfect set-up to push the NFC market evolution to the next level. Now that device manufacturers are bringing hundreds of millions NFC chipsets in hundreds of NFC enabled devices such as smart phones, tablets, laptops, ultrabooks, portable speakers or headsets to the markets, GSMA and NXP have created the basis to jointly support the development of secure and convenient NFC applications desired by end users," said Steve Owen, senior vice president global sales, Identification business unit with NXP Semiconductors.

NFC is a market-proven, standardized technology co-invented by NXP and Sony in 2002. NXP is at the center of this ecosystem, fuelling its development by partnering with major handset manufacturers, mobile OS providers and applications developers. NXP is the No. 1 supplier to the Identification market globally, and leverages its leadership in contactless and security technologies to provide complete Mobile Transactions solutions: NFC controllers, Secure Elements in all form factors, NFC tags and infrastructure reader ICs. Currently OEMs have selected NXP's NFC technology for approximately 200 mobile devices.

Visitors to Mobile World Congress (Barcelona, Feb. 25 - 28) can see NXP's trusted NFC technology in multiple applications developed to provide convenient interactions and secure transactions (Hall 7 Stand 7A111).

Links

About Mobile World Capital Barcelona
Mobile World Capital Barcelona is an initiative aimed at turning the city into the permanent global centre of mobile technologies, where people, companies and institutions work together to exploit the potential of mobile technologies as an element to transform daily life and create new business opportunities. Promoted by the Ministry of Industry, Energy and Tourism, the Generalitat de Catalunya, the Barcelona City Council, Fira de Barcelona and GSMA -- that represents the interests of over 800 mobile phone operators worldwide and over 2000 companies in the mobile ecosystem --, is based on four pillars: MWHub and MWCongress, concerned with industrial and business development, MWCentre and MWFestival that impact people and their social life.

About GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world's mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.

About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.2 billion in 2011. Additional information can be found by visiting www.nxp.com.

Forward-looking Statements
This document includes forward-looking statements which include statements regarding NXP's business strategy, financial condition, results of operations and market data, as well as other statements that are not historical facts. By their nature, forward-looking statements are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements. Except for any ongoing obligation to disclose material information as required by the United States federal securities laws, NXP does not have any intention or obligation to publicly update or revise any forward-looking statements after NXP distributes this document, whether to reflect any future events or circumstances or otherwise. For a discussion of potential risks and uncertainties, please refer to the risk factors listed in NXP's SEC filings. Copies of NXP's SEC filings are available from the SEC website, www.sec.gov.

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

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