From the Wires
Three in a Bed, Tablets Complete the Modern Love Triangle
By: Business Wire
Feb. 6, 2013 06:00 AM
With Valentine’s Day quickly approaching, Logitech today released survey results in celebration of its award-winning Logitech® Ultrathin Keyboard Cover, the other half of your iPad® or iPad mini. The results contain surprising findings about people’s love for their “other half” and for their mobile devices. Most notably, 43 percent of single U.S. respondents would be equally or more upset at breaking their iPad as they would breaking up with a significant other, compared to 45 percent of respondents in France, 35 percent in the U.K. and 27 percent in Germany.
With Valentine's Day quickly approaching, Logitech today released survey results in celebration of its award-winning Logitech(R) Ultrathin Keyboard Cover, the other half of your iPad(R) or iPad mini. The results contain surprising findings about people's love for their "other half" and for their mobile devices. (Photo: Business Wire)
It seems the love we have for our tablet knows no bounds, with the vast majority of tablet-owning singles in the U.S., 93 percent, using tablets in bed. Indeed, competition for attention between your other half and tablet can take many forms. For example, 21 percent of single American device owners admit to damaging their tablet or smartphone while being intimate. Almost three-quarters, 74 percent, think it’s acceptable to reach for their iPad after having fun between the sheets, while only 13 percent would wait until their partner was asleep. Perhaps surprising, nearly half, 48 percent, of single women would rather spend the “morning after” with their iPad than last night’s date, versus only 25 percent of single men.
Tablets are playing an increasingly important role in building modern day romances, but iPad Romeos should beware, as touch-screens offer plenty of room for error. While 28 percent of U.S. single women feel they have more control over how they perform on a date than on a touch-screen, 53 percent of single men feel they have more “on-screen” swagger. This confidence is despite the fact that 81 percent of single Americans think they make more mistakes in text messages than in the bedroom, and 31 percent of tablet owners have admitted to disastrous auto-corrects when typing flirty messages on their tablet.
“Smartphones and tablets are becoming critical companions in today’s society, so Logitech’s survey provides interesting insights into how they affect our personal lives,” said Alexis Richard, director of brand development for tablet accessories at Logitech. “We find people’s attraction to their iPad to be fascinating, and similar to how people click with their iPad, we like to think of our Logitech Ultrathin Keyboard Cover and Logitech Ultrathin Keyboard mini as the ‘other half’ of the iPad or iPad mini.”
The Logitech Ultrathin Keyboard Cover and iPad literally “click” to securely attach to one another through a clever magnetic clip. When comparing what attracts respondents to each other and their gadgets, single tablet owners seemingly disprove the old adage that in love, opposites attract. In fact, 65 percent of American respondents say they would like to date someone they instantly “click” with, rather than someone with different interests.
Logitech’s survey also demonstrates that American and British singles are closely aligned in being far more connected to their gadgets. For example, single women in the U.S. and U.K. are more than twice as likely to want to spend the “morning after” with their iPad than their date (48 percent and 47 percent, respectively), versus those in France or Germany (23 percent and 18 percent, respectively). Moreover, nearly 38 percent of Americans admit to being more monogamous with their gadgets than in their love life, perhaps indicating that for tech lovers, their better half just might be a tablet.
This survey was conducted by Logitech in recognition of the Logitech Ultrathin Keyboard Cover, the other half of your iPad or iPad mini. You can also find out where your heart lies - with a pulse or with a plug - by answering some of the top survey questions on the Logitech Facebook page. You can even enter for a chance to win an iPad and the Logitech Ultrathin Keyboard Cover.
Finding Your Other Half
The Logitech Ultrathin Keyboard Cover and Logitech Ultrathin Keyboard mini are designed to complement the iPad mini, iPad 2 and newer generations. The stylish, ultrathin aluminum screen cover protects your iPad wherever you go and with a built-in Bluetooth® keyboard and a six-month battery life you can type easily and freely. The Logitech Ultrathin Keyboard Cover attaches easily to your iPad with a magnetic clip, and built-in iPad stand provides an optimal viewing experience for whatever you’re doing. The cover also has an instant On/Off feature, which automatically wakes your iPad when you open the cover and puts it to sleep when you close it. Visit www.logitech.com for more information.
The Logitech survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 2,000 single adults ages 18 and older in four countries: U.S. , U.K., France and Germany, with 500 interviews in each country, between Jan. 7 and Jan. 15, 2013, using an e-mail invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the single adult population, ages 18 and older.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
Founded in 1981, Logitech is a world leader in products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms, Logitech’s combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control.
Logitech, the Logitech logo, and other Logitech marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.
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