From the Wires
Kroenke Sports & Entertainment Chooses Phizzle as Digital Marketing Partner to Boost Sports Fan Engagement
By: Marketwired .
Feb. 6, 2013 12:21 PM
SAN FRANCISCO, CA -- (Marketwire) -- 02/06/13 -- Phizzle, a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced Kroenke Sports & Entertainment has selected Phizzle as vendor of choice to power robust and enhanced mobile marketing campaigns for the Denver Nuggets (NBA); Colorado Avalanche (NHL); Colorado Mammoth (NLL); the Pepsi Center, and Altitude Sports & Entertainment, the regional sports network that broadcasts the teams' games.
Recognizing that mobile continues to emerge as the most influential channel for their fans, Kroenke Sports & Entertainment is committed to implementing an integrated digital experience designed to recognize and reward audience engagement through SMS, mobile web and real-time interaction. Phizzle will provide Kroenke Sports & Entertainment with a comprehensive set of mobile & digital marketing tools that integrate, multi-channel marketing programs for fans, event sponsors and local advertisers -- before, during and after the games, during broadcasts and on the digital boards inside Pepsi Center.
Whether at the game, at a Pepsi Center concert or watching at home, Phizzle's proprietary solution, Broadcaster iX, a live event presentation solution, powers the 'here and now' dialogue with audiences. Kroenke Sports & Entertainment is utilizing mobile campaigns including Text-2-Vote instant polling, trivia opportunities, Text-2-Win promotions and Text-2-Screen elements through SMS messages, tweets and pictures that initiate real-time dialogue.
"Kroenke Sports & Entertainment is proud to work with Phizzle," stated Tom Philand, Senior Vice President of Partnership Marketing and Media Sales for KSE, "It allows us to engage with our fans with a user-friendly platform. The results to this point have been outstanding."
"We are extremely fortunate to have this opportunity to be partnering with such legendary brands as the Kroenke Sports & Entertainment network," said Ben Davis, CEO of Phizzle. "Kroenke Sports & Entertainment is dedicated to providing a comprehensive digital marketing strategy that dramatically and effectively increases fan participation while initiating one-to-one dialogue with Kroenke Sports & Entertainment supporters. Phizzle is excited about delivering the ultimate fan experience to Colorado."
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