CALGARY, ALBERTA -- (Marketwire) -- 02/06/13 -- Xero Brands Inc., the exclusive provider of Sabona® copper and magnetic jewellery products in Canada, is excited to announce several new and exciting changes to Sabona Canada. These changes include a completely redesigned website - including a new overall pricing structure that offers lower prices - and new Facebook (Facebook.com/SabonaCanada) and Twitter (Twitter.com/SabonaCanada) pages.

The new www.sabonacanada.com website will feature a better user experience, including a more efficient product ordering/e-commerce system, easier-to-use site design, and more information about potential benefits of Sabona Canada products. The new site will also feature a new pricing structure, which will result in Canadian customers saving an average of 25% off of Sabona Canada's previous MSRP's. "We want to ensure Sabona Canada customers have the fairest possible prices for fine Sabona products, and will continue to do so going forward," said Scott Nichol, President of Sabona Canada's parent company, Xero Brands Inc.

The new Sabona Canada social media pages on Facebook and Twitter will allow customers to find and discuss Sabona Canada products, as well as interact with company representatives, with greater ease than ever before. Sabona Canada believes these improvements to its online presence will make it much easier for customers to research, buy and share Sabona products.

"Allowing our loyal customers to easily access our products and information is a top priority for Sabona Canada. We are committed to providing our online customers the best possible user experience, as well as keeping them informed about these changes," said Nichol.

Sabona Canada encourages all customers - both existing and potential - to visit the new Sabona Canada website to learn more about Sabona Canada products, their new prices, and their potential benefits.

About Sabona Canada

Sabona of London was established in 1959 and since then, Sabona® has been producing the highest quality copper and magnetic bracelets in the world - selling over 12 million products over the past 64 years and earning a favourable reputation worldwide. Calgary-based Xero Brands is the exclusive distributor for Sabona® in Canada. Additional information about Sabona Canada is available at www.sabonacanada.com.

About Xero Brands Inc.

Based in Calgary, Alberta, Canada, Xero Brands Inc. is an upstart product development and distribution company. Our portfolio of brands currently includes: Xero Golf (www.xerogolf.com) - Designer of better golf tools, Procep® (www.wearcompression.com) - Performance-based compression apparel, and Sabona® Canada (www.sabonacanada.com).