From the Wires
Sigma Corporation of America Announces Website Redesign to Support New Global Vision
By: Business Wire
Feb. 7, 2013 10:30 AM
Sigma Corporation of America a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, today introduces a website redesign based on the recently-announced Global Vision to provide the brand with a new look, feel and voice.
The Sigma Global Vision is a restructuring of product categories and designs with a goal of enabling photographers to update and adjust their lenses to suit their personal preferences. The new lenses, divided into Contemporary, Art and Sports lines, represent clearly-defined manufacturing concepts to help guide photographers’ product selection. This evolution of lenses under the new Global Vision comes with a strict degree of quality control and optimized optics to ensure superb end results.
Sigma’s new direction has been translated into a state-of-the-art website reflecting the company’s new vision and brand voice. Led by Blue Collar Interactive, the new site offers a user-friendly experience, focusing on education and showcasing end result images. New features include tools such as a product finder and comparison tool, several redesigned photo galleries and an expanded Sigma Lounge section. The design aesthetic is clean and modern, with special attention given to optimized mobile browsing. Every image on the site was created using Sigma equipment.
“The minimalistic yet definitive style of the site is a reflection of where Sigma is going as a company,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “This site signifies a new era for Sigma and it represents how we are evolving. We want to be the resource for all things photography because that’s what we do; photography is our one and only focus.”
The new site offers enhancements including:
About Sigma Corporation
Since 1961, Sigma has worked towards a single, simple goal: To imagine, and develop, the technologies that will allow the attainment of the perfect image. It’s a commitment we’ve made, and honored since day one. It’s evident in our collaborative design process that unites R&D, manufacturing, marketing, sales, and service. And it’s evident in our final products, built with premium materials, and known worldwide for quality and performance. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do. And it’s all we’ve done. For information, please visit www.sigmaphoto.com.
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