Sigma Corporation of America a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, today introduces a website redesign based on the recently-announced Global Vision to provide the brand with a new look, feel and voice.

The Sigma Global Vision is a restructuring of product categories and designs with a goal of enabling photographers to update and adjust their lenses to suit their personal preferences. The new lenses, divided into Contemporary, Art and Sports lines, represent clearly-defined manufacturing concepts to help guide photographers’ product selection. This evolution of lenses under the new Global Vision comes with a strict degree of quality control and optimized optics to ensure superb end results.

Sigma’s new direction has been translated into a state-of-the-art website reflecting the company’s new vision and brand voice. Led by Blue Collar Interactive, the new site offers a user-friendly experience, focusing on education and showcasing end result images. New features include tools such as a product finder and comparison tool, several redesigned photo galleries and an expanded Sigma Lounge section. The design aesthetic is clean and modern, with special attention given to optimized mobile browsing. Every image on the site was created using Sigma equipment.

“The minimalistic yet definitive style of the site is a reflection of where Sigma is going as a company,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “This site signifies a new era for Sigma and it represents how we are evolving. We want to be the resource for all things photography because that’s what we do; photography is our one and only focus.”

The new site offers enhancements including:

• All-new product finder: Search tool optimized for a more robust and tailored process for filtering out products based on individual preferences and needs.
• Redesigned photo galleries: Four highly interactive galleries where photographers can submit, share, peruse, examine, enlarge or simply enjoy. Browse through over 2,032 featured images that have been captured with Sigma equipment.
• Comparison tool: From any product wall, users can select and compare up to five products and get a side-by-side comparison of all specs to help identify the right product selection for their needs.
• Expanded Sigma Lounge: A new section in the Sigma Lounge area has been added called “Learn from the Pros” where Sigma Pros provide users with advice on various photography topics such as technique, tools, style and business tips.

For information about Sigma Corporation of America, visit www.sigmaphoto.com. For more information about the Global Vision, visit www.sigma-global.com.

About Sigma Corporation

Since 1961, Sigma has worked towards a single, simple goal: To imagine, and develop, the technologies that will allow the attainment of the perfect image. It’s a commitment we’ve made, and honored since day one. It’s evident in our collaborative design process that unites R&D, manufacturing, marketing, sales, and service. And it’s evident in our final products, built with premium materials, and known worldwide for quality and performance. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do. And it’s all we’ve done. For information, please visit www.sigmaphoto.com.