From the Wires
Creative Labels Purchases Epson SurePress for High Quality Digital Label Printing Across Wide Array of Applications
By: PR Newswire
Feb. 11, 2013 03:01 AM
LONG BEACH, Calif., Feb. 11, 2013 /PRNewswire/ -- Epson America, Inc. today announced that leading converter, Creative Labels Inc., has purchased and installed the Epson® SurePress® L-4033A. Creative Labels will be using the inkjet digital label press to produce vibrant, high-quality labels for numerous applications, including food and beverage, health and beauty, and technical goods.
"The current prime label market is very competitive and the Epson SurePress allows us to respond to small run jobs that demand high quality," said Sandy Franzen, President and co-owner, Creative Labels. "We spent over a year testing label systems that lacked the commercial quality we were looking for. With the Epson SurePress, we are able to concentrate on sales, as we know we are producing labels that are both first class in quality and cost effective."
Designed for prime label converters and commercial printers, the Epson SurePress L-4033A, as well as the recently introduced Epson SurePress L-4033AW with White ink, delivers innovative printing features that expand printing capabilities, making it a cost-effective and reliable solution. The Epson SurePress also offers short-runs for easier and more efficient label printing, as well as Variable Data Printing for maximum label customization.
"After looking at all the options in the market, the Epson SurePress provides us with better print quality than anyone else," said Chris Martin, vice president and co-owner, Creative Labels. "We were especially impressed with the quality looking as if it could have been printed on a flexo press, but in perfect register, with no quality problems generally associated with flexo. In addition, the price point is something we can actually see a return on investment from in the short run label market."
Franzen added, "We just acquired a new customer that had such complex graphic files for three labels that we would have had to not accept the job if it had not been for our SurePress. These labels had reversed out four point type in what was supplied as a four color process graphic file with the label backgrounds done in various screens and shades of either orange, green or brown. Printing in Hexachrome made these colors really pop, and when compared to a four color process print from our press proofer, we were blown away not only by the oranges and greens, but the depth and warmth of the browns as well."
Additional Epson SurePress features include:
"Unlike entry-level label systems, the Epson SurePress delivers precise color matching and accurate reproduction of spot and specialty colors to create high quality labels with commercial results," said Mark Elsbernd, North America region sales manager, Epson America. "SurePress fits right into the demanding work environment of Creative Labels to boost profits and label quality."
The Epson SurePress L-4033A and L-4033AW are currently available. For additional information, visit www.epson.com/surepress or contact Mark Elsbernd, North America region sales manager, Epson America, at 562-290-5244.
Epson is a global imaging and innovation leader whose product lineup ranges from inkjet printers and 3LCD projectors to sensors and other microdevices. Dedicated to exceeding the vision of its customers worldwide, Epson delivers customer value based on compact, energy-saving, and high-precision technologies in markets spanning enterprise and the home to commerce and industry. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 75,000 employees in 97 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. To learn more about Epson, please visit http://global.epson.com.
You may also connect with Epson America on Facebook (http://facebook.com/EpsonAmerica), Twitter (http://twitter.com/EpsonAmerica and http://twitter.com/EpsonEducation) and YouTube (http://youtube.com/EpsonTV).
Note: EPSON, SurePress and MicroPiezo are registered trademarks and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.
SOURCE Epson America, Inc.
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