From the Wires
Who What Wear Unveils Robust New WhoWhatWear.com
By: PR Newswire
Feb. 11, 2013 09:47 AM
LOS ANGELES, Feb. 11, 2013 /PRNewswire/ -- Online fashion magazine Who What Wear has relaunched its website, announced co-founders Katherine Power and Hillary Kerr today. The revamped site features additional daily fashion and shopping stories, with an enhanced experience that solidifies WhoWhatWear.com as the premiere destination for online fashion entertainment.
"It has been incredible to see Who What Wear grow from the daily newsletter we launched in 2006 to a website with more than 8.5 million monthly page views and 2 million social media connections," Power says. Adds Kerr, "We designed the new site to make WhoWhatWear.com the one-stop shop when it comes to online fashion. Users can expect an inspiring daily outfit, breaking fashion news, the latest must-have product, a shoppable celebrity look, and up-to-the-minute posts from our favorite fashion blogs."
Each day readers will find a new must-have Product of the Day chosen by Who What Wear's fashion editors; a Look of the Day, an inspiring daily outfit shown on top model Natasha Remarchuk and styled by Who What Wear's Fashion Director Laurie Trott; and a daily celebrity look that is shoppable from head to toe.
Readers can stay up to date on fashion news via a real-time stream from Fashionista.com, and browse the latest content from popular fashion blogs including Atlantic-Pacific, Because I'm Addicted, Le Fashion, Studded Hearts, Who What Wear's own blog, and more.
Content will be showcased in a new reader-friendly grid layout, with the option of selecting a standard scrolling list mode as well.
A queue tool allows readers to select features in which they're interested so they can read them all on one page when they are ready.
About Who What Wear
WhoWhatWear.com is the definitive online destination for women who want to see and shop the latest trends, as spotted on their favorite celebrities and runways. The site focuses on translating these of-the-moment looks for real women everywhere, and always offers an approachable take on fashion, celebrity, and style. Informative and inspiring, the content is completely shoppable, and features a signature high/low mix of products, as well as the best street style and red carpet photos.
WhoWhatWear.com is published by Clique Media, Inc., which was co-founded by Katherine Power and Hillary Kerr in 2006. They have written two books: Who What Wear: Celebrity and Runway Style for Real Life (2009) and What to Wear, Where: The How-to Handbook for Any Style Situation (2011). The company is based in Los Angeles, California.
SOURCE Who What Wear/Clique Media, Inc.
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