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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
E*TRADE Financial Corporation Reports Monthly Activity for January 2013

E*TRADE Financial Corporation (NASDAQ: ETFC) today released its Monthly Activity Report for January 2013.

Daily Average Revenue Trades (“DARTs”) for January were 153,580, an 18 percent increase from December and a six percent increase from the year-ago period. The Company added 31,286 gross new brokerage accounts in January, ending the month with approximately 2.9 million brokerage accounts – an increase of 9,127 from December. Total accounts ended the month at approximately 4.5 million.

Net new brokerage assets were positive $1.0 billion in the month. During the month, customer security holdings increased by 3.7 percent, or $5.1 billion, and brokerage-related cash increased by $0.3 billion to $34.2 billion, while customers were net buyers of approximately $0.3 billion in securities. Bank-related cash and deposits decreased by $0.2 billion, ending the month at $6.9 billion.

Monthly Activity Data

Jan-13 Dec-12 Jan-12 % Chg. M/M % Chg. Y/Y
Trading days 21.0 19.5 20.0 N.M. N.M.
DARTs 153,580 129,756 145,390 18.4 % 5.6 %
Gross new brokerage accounts 31,286 31,608 30,298 (1.0)% 3.3 %
Gross new stock plan accounts 21,310 22,410 29,569 (4.9)% (27.9)%
Gross new banking accounts   980   742   1,525 32.1 % (35.7)%
Total gross new accounts 53,576 54,760 61,392 (2.2)% (12.7)%
Net new brokerage accounts 9,127 8,131 10,041 N.M. N.M.
Net new stock plan accounts 9,114 10,080 18,234 N.M. N.M.
Net new banking accounts   (2,841)   (2,689)   (2,478) N.M. N.M.
Net new accounts 15,400 15,522 25,797 N.M. N.M.
End of period brokerage accounts 2,912,318 2,903,191 2,793,053 0.3 % 4.3 %
End of period stock plan accounts 1,156,708 1,147,594 1,088,648 0.8 % 6.3 %
End of period banking accounts   426,431   429,272   461,090 (0.7)% (7.5)%
End of period total accounts 4,495,457 4,480,057 4,342,791 0.3 % 3.5 %

Customer Assets ($B)

Security holdings $ 143.8 $ 138.7 $ 126.5 3.7 % 13.7 %
Customer payables (cash) 5.1 5.0 6.1 2.0 % (16.4)%
Customer cash balances held by third parties(1) 9.3 7.6 3.6 22.4 % 158.3 %
Unexercised stock plan customer options (vested)   25.2   21.5   22.1 17.2 % 14.0 %
Customer assets in brokerage and stock plan accounts   183.4   172.8   158.3 6.1 % 15.9 %
Sweep deposits 19.8 21.3 19.3 (7.0)% 2.6 %
Savings, transaction and other   6.9   7.1   7.8 (2.8)% (11.5)%
Customer assets in banking accounts   26.7   28.4   27.1 (6.0)% (1.5)%
Total customer assets $ 210.1 $ 201.2 $ 185.4 4.4 % 13.3 %
Net new brokerage assets ($B)(2) $ 1.0 $ 1.2 $ 0.7 N.M. N.M.
Net new banking assets ($B)(2)   (0.2)   0.0   (0.1) N.M. N.M.
Net new customer assets ($B)(2) $ 0.8 $ 1.2 $ 0.6 N.M. N.M.
Brokerage related cash ($B) $ 34.2 $ 33.9 $ 29.0 0.9 % 17.9 %
Other customer cash and deposits ($B)   6.9   7.1   7.8 (2.8)% (11.5)%
Total customer cash and deposits ($B) $ 41.1 $ 41.0 $ 36.8 0.2 % 11.7 %
Customer net (purchase) / sell activity ($B) $ (0.3) $ 1.1 $ 0.9 N.M. N.M.

(1) Customer cash balances held by third parties are held outside E*TRADE Financial and include money market funds and sweep deposit accounts at unaffiliated financial institutions.

(2) Net new customer assets are total inflows to all new and existing customer accounts less total outflows from all closed and existing customer accounts. The net new banking assets and net new brokerage assets metrics treat asset flows between E*TRADE entities in the same manner as unrelated third party accounts.

Historical metrics and financials can be found on E*TRADE Financial’s investor relations website at

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. More information is available at

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation. ETFC-G

© 2013 E*TRADE Financial Corporation. All rights reserved.

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