From the Wires
Digilant Serves Ads through Facebook® Exchange Real-Time Bidding System
By: Business Wire
Feb. 12, 2013 09:09 AM
DigilantTM, the leading media-buying platform that enables marketers to “Do Better Advertising TM,” today announced that it is serving ads through the Facebook Exchange (FBX) Real-time Bidding System. Integrated into FBX, Digilant’s media-buying platform leverages the Facebook domain so its advertisers can more effectively target key audiences with highly relevant messages, instantly. Approximately 955 million people globally are available on FBX, and according to comScore, Facebook controls 25% of the display ad inventory on the internet.
Digilant’s better advertising platform with real-time bidding capability, enables advertisers to discover who their best customers are, and appropriately value the media where they appear. With the new FBX integration, Digilant clients now have the opportunity to buy Facebook display inventory in the same manner. The introduction of FBX to Digilant’s digital advertising inventory will allow clients to benefit from increased scale and breadth, in large proportion. The result will be better performance, and better advertising.
“Our clients rely on us to help them better understand their online audience,” said Maggie Wells, senior vice president of marketing, Digilant. “We do this by offering unique solutions to identify users who demonstrate the highest likelihood to respond to a given marketing campaign. Our recent integration with Facebook Exchange gives us the ability to deliver highly relevant ads and target key audiences through the largest social media platform, further enhancing our ability to connect with users in the right context and the right time of day.”
With today’s news, Digilant is the first to serve FBX ads direct to Mexico, further helping its clients scale throughout Latin America. According to a report released in October 2012, Brazil and Mexico are the second and fifth largest markets for Facebook, respectively, and Digilant has offices in both countries. Also today, Digilant’s offices in the Netherlands, Spain and the United Kingdom will begin offering FBX inventory to customers throughout the EU.
In 2012, Digilant was selected by AlwaysOn as one of the OnMedia Top 100 private companies; signifying leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Also in 2012, Digilant boasted an 85 percent increase in revenue and a 41 percent increase in staffing and a 95 percent client retention rate. The company is on track to see continued growth in all areas in 2013, including announcing the opening of its San Francisco office in January and growing the staff at its Boston headquarters by 20 to 30 percent.
Founded by media agency veterans, Digilant helps its brand and agency clients Do Better Advertising by providing the digital media tools to understand who their best customers are, and make those insights actionable. Its unparalleled media-buying platform analyzes customer data to develop custom indices of online audiences with similar behavior, making Digilant the global market leader in audience targeting. The company also boasts a bidding engine that allows its clients to tweak campaigns to support their business goals. This results in more informed decision-making for brand-building, customer engagement, product introductions, competitive differentiation, direct response and demand generation. Digilant products are available as managed services or through a self-service interface. The company is headquartered in the United States, with offices in Brazil, Mexico, the Netherlands, Spain and the United Kingdom. For more information about Digilant, visit www.digilant.com, or connect with the company on LinkedIn or Twitter.
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