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Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
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2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
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Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Pica8 Executive Tells Forum that SDN is Ready to Solve Real-World Problems Today

At a forum held today for institutional investors, private company executives and technologists, Steve Garrison, vice president of product marketing at Pica8, told attendees that he believes large data center organizations should consider the company’s approach to Open Networking right now to solve their most pressing data center challenges despite their belief that Software Defined Networking (SDN) is a disruptive technology and not ready for production environments.

Speaking at the Emerging Technology Summit hosted by Pacific Crest Securities in San Francisco, Garrison initially defined and described how Open Networking decouples hardware from the switching operating system, which helps data center environments to leverage the benefits of commoditized hardware, which reduces capital expenses (CapEx). He then told attendees how that customization and programmability helps lower operational costs (OpEx) through data centers managers being able to more easily increase the number of racks or servers as well as aggregate large arrays of servers full of CPUs that scale to what applications need dynamically. Garrison also anticipates that data centers will enjoy further OpEx reductions and less unplanned downtime when they start using software to program the network without having to make physical topology changes.

“I believe people are getting caught up in the nomenclature rather than seeing that SDN or this new open approach to networking has powerful benefits that can help data centers right now,” said Garrison. “By having application performance not impacted by changes in the hardware, you can leverage a consistent software environment so that when hardware changes are required, that activity does not create a ripple of expensive management and operational issues.”

About Pica8, Inc.

Since 2009, Pica8 has been fulfilling the promise of true software defined networking (SDN) by providing the world’s first open, hardware-independent switching system. Pica8 open switches transform the data center by decoupling hardware from software. This new approach provides greater flexibility and adaptability, all while driving down implementation- and management-related costs of cloud and virtualized applications. Pica8 is a global company headquartered in Palo Alto, California. For more information, visit

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