Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
An Inconvenient Truth: Free Up Market Forces to Tackle Climate Change
You can't legislate for innovation

It was former Presidential Candidate and founder of Electronic Data Systems (EDS) Ross Perot who famously said “The activist is not the man who says the river is dirty. The activist is the man who cleans up the river.”

A quote which may strike resonance with the world’s politicians as they continue to wrestle with the major challenge of setting a global green agenda whilst battling tough economic conditions.

President Obama’s second term inaugural speech certainly won plaudits for his determination to tackle climate change, his powerful statements deliberately pitched to be emotive on a global stage, whilst reassuring an American nation still reeling from the effects of hurricane Sandy.

“We will respond to the threat of climate change, knowing that the failure to do so would betray our children and future generations.” And “Some may still deny the overwhelming judgment of science, but none can avoid the devastating impact of raging fires, and crippling drought, and more powerful storms.” Now the world waits to see how these noble and heartfelt words translate from the pages to become actions?

And if the truth be known, the world is not holding its breath.

Ban Ki-moon, UN Secretary General, stated that he would ‘do his best to mobilise the political will and resources so that the member states can agree to a new legally binding global agreement on climate change” and this on the back of two decades of UN climate talks that have so-far failed in their goal of reducing greenhouse gas emissions.

Ironically it may not be the promise of new green jobs and taxation penalties ‘for the guilty ‘that tips the scales in favour of action but the force of Mother Nature herself. The devastation caused by natural disasters such as tsunamis and hurricanes impacts hugely on already fragile economic budgets (according to a report by insurance company Swiss Re, natural disasters were estimated to have cost the world's economies $140 bn in 2012 and over $350 bn in 2011)

No one seriously doubts that the world’s leaders do not want genuine and sustainable change but there is a real need now to cut through the greenwash and rhetoric and start delivering. We are already witnessing shifting priorities as Governments struggle with recession and debt crises. A move away from fossil fuels has long been touted as a key objective in the worldwide battle to reduce greenhouse gases, and yet in January, Bloomberg New Energy Finance reported that global investment in all renewable energy had fallen by 11% in 2012, due largely to drops in government support in the US, Spain and Italy.

Last November, the International Energy Agency (IEA) stated that whilst the use of renewable energy was growing ‘quickly’, largely driven by Government subsidies, traditional fossil fuels received six times more subsidy than their low carbon counterparts.

But it’s not all bad news. Set against the pessimistic political outlook, real progress is being made at the coalface. The private sector, particularly technology industries, is embracing its environmental responsibilities and is citing traditional market forces as the driver - cost savings, competitive advantage, operational efficiency, customer and employee pressure, corporate policy and opportunity.

And it’s a big opportunity. Consultants Roland Berger recently predicted that the global market for environmental technology and resource efficiency currently totals more than €2tn and will grow at an annual rate of 5.6 per cent on average to the end of 2025.

The data centre industry for example, for so long viewed as an energy hungry monster and an easy target for Government legislators, is proving extremely adept at rising to the environmental challenge.

A recent survey of 1,110 global data centre owners and operators undertaken by the Uptime Institute revealed that 82 percent of respondents viewed energy-efficiency improvements as a way to reduce operational costs. Of those decision makers, 8 percent described their pursuit of energy efficiencies as motivated by a desire to keep pace with their industry peers and 47 percent said they were looking to free up capacity.  Microsoft’s announcement that it’s new $348M data centre planned for Virginia will be carbon neutral and built using the latest energy efficient technologies is testament to the Industry’s focus.

And of course the software and applications hosted in these data centres offer the world a raft of technological innovations that could aid us in the long term.

Innovation and a desire to reduce environmental impact is not hard to find in the private sector. As the world prepares to celebrate Valentine’s Day, UK retailer Marks & Spencer announces that it will be delivering thousands of bouquets in modified atmosphere packaging, saying it will save 10,000 litres of water through the use of this technology. How many people wandering around West Ham Tube station during last year's London Olympics realised that they generating kinetic power through the paving slabs they were walking on? UK start up Pavegen was in the midst of demonstrating that heavily populated streets could potentially generate enough electricity to power lights and applications. Many firms are now tackling the evil greenhouses gases head on and are harnessing and converting CO2 into products as diverse as baking soda, cement and plastic, all in the hope that their entrepreneurialism leads to both profit and the greater good.

Many economists agree that the best way to tackle climate change is to allow market forces to flourish whilst the most divisive method is to mandate or over legislate.

Obama’s first term was marked by the failure of his sweeping carbon emissions cap, the Australian Government suffered bruising after a failed attempt to introduce a Carbon Reduction schemes and more recently UK Prime Minister David Cameron was left to explain away the apparent apathy towards the Coalition's flagship "Green Deal" energy efficiency scheme claiming it was deliberately designed to “build slowly”.

What all Governments across the Globe are fast discovering is that the economic issue of climate change is complex and that no one size fits all ‘green solution’ will ever work for any industry.

Companies, and indeed consumers, must be given both the choice and the chance to adopt a ‘green’ model that suits their needs and that they can personally engage with on an emotional and fiscal level.

Allow us the freedom to become Activists.

Image from Shutterstock.

About Phil Worms
Phil is the Chief Marketing Officer of one of the UK's largest managed hosting and cloud computing services companies - iomart Group plc. He is a 30 year IT industry veteran, having started his career with BT plc, joining the company as it emerged into a brave new commercial world following privatisation.

A full and varied career has seen Phil move through various senior product/project and marketing positions with companies as diverse as Centrica plc, One.Tel and VarTec Telecom, Phil has been described as “an old head who has been around the block more than once” who “continues to be a powerhouse of ideas in all areas in which he provides his considerable experience to” - which probably means he should have been pensioned long ago.



SOA World Latest Stories
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide clo...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to bus...
One of the more popular methods of dealing with not just with the explosion of devices but the growing challenge of dealing with growth of compute devices under management in general is virtual desktop infrastructure (VDI). While VDI has been overshadowed of late by newer and shinier T...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo ...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide clo...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business’s infrastructure required to s...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE