From the Wires
Media OutReach Introduces Real-Time Media Analysis Service
By: Marketwired .
Feb. 17, 2013 08:00 PM
HONG KONG -- (Marketwire) -- 02/17/13 -- Media OutReach, a media intelligence company that specialises in media monitoring and press release distribution, announced today it is introducing a real-time media analysis service that is set to help communications and marketing professionals work more efficiently.
The one-of-a-kind service analyses various forms of content generated from print and online media and enables users to instantly generate analysis reports according to parameters and criteria set by them. Not only does this automated analysis evaluate the overall performance of a communications team, it can also track performances in different countries, of different projects and make comparisons with competitors.
"This is the first time customised media analysis reports can be accessible at anyone's fingertips, anywhere and anytime," said Jennifer Kok, founder and managing director of Media OutReach. "From our web-based portal, users can instantly obtain an objective assessment of their media strategies, share such intelligence with stakeholders, and take their communications plans to the next level."
The criteria used for producing the analysis reports can be altered anytime to accommodate users' changing needs and there is no limit on the number of reports to be generated from the system. With this transformational service, businesses no longer have to allocate a large amount of resources, nor wait until the end of a quarter to evaluate their communications programmes.
In addition to the automated reports, Media OutReach is offering users the option to obtain more detailed understanding of the assessments through personalised analyses that cover other elements such as the tonality of the findings and how well key messages are reflected in the media. Alternatively, for clients who would like to undertake their own detailed analysis Media OutReach's system provides the analysis tools.
"Media OutReach was founded with a mind to make communications professionals' lives easier and their work more effective and efficient. This is our passion and we will continue to grow our services based on this philosophy," Kok added.
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