From the Wires
Symantec Mobility Survey Reveals That Good Things Come to Those Who Don't Wait
Innovators Seeing Higher Revenue and Profit Growth, Competitive Advantages, Positive Brand Impact and Happier Customers
By: Marketwired .
Feb. 19, 2013 12:01 AM
MOUNTAIN VIEW, CA -- (Marketwire) -- 02/19/13 -- Two distinct types of organizations emerge from Symantec Corp's. (NASDAQ: SYMC) recent 2013 State of Mobility Survey -- "Innovators," who readily embrace mobility, and "Traditionals," who are reluctant to implement it. Eighty four percent of innovators are moving ahead with mobility, motivated by business drivers, and they are experiencing significant benefits. Traditional organizations are implementing mobility more slowly, largely in response to user demand, and are seeing both fewer costs and benefits.
"Few issues command the attention of IT today like mobility," said Francis deSouza, president, Products and Services, Symantec. "The difference in attitudes and results between the organizations that actively embrace mobility and those that are reluctant is significant. Organizations taking a proactive approach benefit much more than those that put it off until they eventually find themselves trying to catch up to the competition."
The two groups perceive the benefits and risks of mobility differently. Among innovators, 66 percent say the benefits are worth the risks, while 74 percent of traditional businesses feel the risks are not worth it. This is reflected in the rate of mobility adoption, with 50 percent more employees using smartphones for business among innovators than among traditional organizations. More than half of innovators (55 percent) are also taking control of purchasing phones for employees, compared to 44 percent of traditionals.
When it comes to the innovators, company involvement doesn't stop with purchasing the phones. They also more often have mobility policies, and they are twice as likely to use technology to enforce their policies (60 percent in the innovators as opposed to 33 percent among traditionals).
Costs and Benefits
Most importantly, however, the innovators are experiencing nearly 50 percent higher revenue growth than traditionals (44 percent vs. 30 percent). All things considered, businesses perceive net positive results with mobility.
Effective Mobile Implementation
Symantec's 2013 State of Mobility Survey
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FORWARD-LOOKING STATEMENTS: Any forward-looking indication of plans for products is preliminary and all future release dates are tentative and are subject to change. Any future release of the product or planned modifications to product capability, functionality, or feature are subject to ongoing evaluation by Symantec, and may or may not be implemented and should not be considered firm commitments by Symantec and should not be relied upon in making purchasing decisions.
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