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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
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CalAmp Introduces M2M API, an Application Programming Interface for Wide-Ranging Mobile Resource Management Deployments
Enables Rapid Customization of CalAmp's Broad Hardware Portfolio for a Variety of Applications and Vertical Market Segments

BARCELONA, SPAIN -- (Marketwire) -- 02/26/13 -- CalAmp Corp. (NASDAQ: CAMP), a leading provider of wireless products, services and solutions, showcased today at the Mobile World Congress Conference and Exhibition in Barcelona the Company's new Machine-to-Machine (M2M) Application Programming Interface (API) software, which facilitates a high degree of device customization for various mobile resource management (MRM) andM2M applications including fleet management, insurance, industrial remote monitoring, vehicle tracking, stolen vehicle recovery and remote start, lock and unlock.

The powerful M2M API will enable customers to easily optimize CalAmp's wireless devices for specific applications, helping them to quickly meet vertical market needs and differentiate their offerings. In addition, the M2M API will be very flexible and compatible with CalAmp's PEG™ embedded alert engine and both Linux and Android-based products.

"With this new M2M API now part of our broad device portfolio, our customers can readily expand and tailor the capabilities of our wireless devices for their particular application and offering," said Greg Gower, Sr. Vice President and General Manager of CalAmp's MRM business. "This capability enables a number of value-added features such as driver logs in fleet management, safety analytics in personal and commercial auto insurance, and machine protocol support for various industrial applications."

The first CalAmp products to include the Company's new M2M API are the LMU-4220, ideal for various high-value fleet management deployments and the rugged LMU-4520, which targets mining and construction markets, both featuring CalAmp's pioneering PEG™ system. The M2M API will be downloadable over the air via CalAmp's pioneering device configuration, control and management system, PULS™.

For more information about CalAmp products and services, please visit Hall 7 booth 7A29 at the Mobile World Congress Conference and Exhibition in Barcelona, Spain, Feb. 25 through 28, 2013 or visit www.calamp.com.

About CalAmp
CalAmp Corp. (NASDAQ: CAMP) is a proven leader in providing wireless communications solutions to a broad array of vertical market applications and customers. CalAmp's extensive portfolio of intelligent communications devices, robust and scalable cloud service platform, and targeted software applications streamline otherwise complex machine-to-machine (M2M) deployments. These solutions enable customers to optimize their operations by collecting, monitoring and efficiently reporting business critical data and desired intelligence from high-value remote assets. For more information, please visit www.calamp.com.

AT THE COMPANY:
Justin Schmid
Sr. VP of Marketing and Business Development
(805) 987-9000

AT ADDO COMMUNICATIONS:
Lasse Glassen
General Information
(424) 238-6249
lasseg@addocommunications.com

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