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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Baldwin Filters Debuts 2013-14 Point of Sale Program

KEARNEY, Neb., Feb. 26, 2013 /PRNewswire-iReach/ -- Baldwin Filters recently debuted its 2013-14 Brand Builder Point of Sales Program. This program offers point of sale materials to aid Baldwin distributors in promoting the Baldwin brand and features a fresh new look.


"We are excited to offer this program to our distributors," said Kevin Connolly, Baldwin's Vice President of Marketing. "This year's program has many items that have proven popular over time, but also includes a new merchandising display with headers in six different languages. We are also offering a counter mat and posters in both English and Spanish."

The new point of sale elements include colorful graphics that capture Baldwin's commitment to the heavy-duty market, according to Connolly.

While the program is designed as a pick and order program, convenient prepackaged kits are also available. "We have listened to our customers to build the best program to help them increase their sales," said Connolly. "The positive customer response to this program tells me that we have succeeded."

For more information about the Baldwin Brand Builder POS program, please visit

Baldwin Filters, a CLARCOR company, produces over 6,000 lube, air, fuel, hydraulic, coolant and transmission filtration products for most applications, and can be purchased from distributors worldwide. For information about Baldwin products and employment opportunities, visit our website at

Media Contact: Jean Seitz, Baldwin Filters, 3082339462,

News distributed by PR Newswire iReach:

SOURCE Baldwin Filters

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