From the Wires
Martini Media Selected by AlwaysOn as an OnMedia Top 100 Winner
Recognized in Online Content Category for Integrating Premium Content Into Native Ads
By: Marketwired .
Feb. 27, 2013 01:11 PM
SAN FRANCISCO, CA and NEW YORK, NY and LONDON -- (Marketwire) -- 02/27/13 -- Martini Media, a global media and advertising company, today announced that it has been chosen by AlwaysOn for the third consecutive year as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Martini Media was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Martini Media and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on March 18, 2013, at Convene (formerly Sentry Centers) in New York City.
This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising and public relations industries.
"This year's OnMedia 100 is looking beyond dominating the advertising and public relations sectors. These disruptors are taking on e-commerce with a bright, new outlook. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire. Micro payments, social commerce and tap-and-pay are just some of the new payment paradigms that are ripping apart the established norm, both in stores and on the Web -- and the OnMedia 100 companies are leading the charge," says Tony Perkins, founder and editor of AlwaysOn. "This year's OnMedia 100 winners are opening up new sources of commerce, especially in the fashion industry, bringing new ways for designers and retailers to connect with their target audiences. Back-end data evolution further helps to put the best products into the hands of the people trying to discover them. With the number of innovative ideas on the horizon, the digital media marketplace is poised to experience even more growth and positive disruption during the next year."
Martini Media's full-service marketing capabilities encompass display, video, mobile, social and audience targeting to effectively engage the most valuable audience online at scale. The company was recently ranked #1 by comScore* in its ability to reach $100k+ households across the US and UK combined. This positions the company ahead of AOL, CBS Interactive, Federated Media, Fox Networks, NBC News Digital, Yahoo! and others, effectively helping over 500 luxury brands including American Express, Aston Martin, Bentley and Emirates reach their most coveted audiences.
In previous years, Martini Media was highlighted as a premier technology enabler, but this year due to company growth they were recognized as consumer services: online content publishers, along with BuzzFeed, Complex Media, Everyday Health and NewsCred. A significant initiative leading to this category accolade was Martini Media's global native advertising push, which included orchestrating a strategic partnership with Forbes to integrate its unique content capabilities into Martini Media's high impact ad units. The deal was the first of many key content partnerships that Martini Media continues to build leveraging its native advertising offerings on the foundation of content from world-class publishers.
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
"Martini Media sits at the intersection of data and technology, and we're 100 percent focused on helping advertisers reach their affluent audience," said Skip Brand, CEO at Martini Media. "The AlwaysOn OnMedia award is a true testament to our strong leadership and skill set within our employees, and we are honored that our platform is being recognized."
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies
About Martini Media:
*Martini Media ranks a close #2 in the US and UK respectively, Martini Media ranks #1 across the combined regions.
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