Industry News Desk
Asigra to Set New Standard in Recovery Pricing
Asigra’s brainstorm comes in response to the explosion in Big Data that’s making data recovery ridiculously expensive
By: Maureen O'Gara
Jul. 15, 2013 07:00 AM
Asigra, the Toronto backup and recovery house that set the industry standard for capacity pricing back in 1992, aims to do it again but this time make it harder for rivals like Symantec, HP, EMC and CA to follow its example without paying it a tax since it's got a patent pending on its new pricing model.
Asigra's brainstorm comes in response to the explosion in Big Data that's making data recovery ridiculously expensive and unlikely to get any cheaper without a little leadership.
It claims current pricing is completely unfair and that it's figured out a game-changing scheme it calls the Asigra Recovery License Model (RLM) that for the first time separates backup and recovery licenses and "aligns pricing with the true value of backup - data recovery."
That gives users the option of selecting a fairer pricing model based on how little they recover. Imagine performance-based pricing that aligns with the value derived by the customer.
RLM fees are based on a Recovery Performance Score calculated over a 12-month period (starting with every six months the first year).
The user can waive his single largest recovery event during any licensing term and only include successful recoveries in the calculations. This lets customers who recover less pay less, but is capped at 25% of his total capacity so he gets predictable pricing.
According to Enterprise Strategy Group founder Steve Duplessie, "Business model revolutions have been proven to obliterate how buyers consume goods and services. A perfect example is Amazon's Internet-based consumption model that turned retail on its head or iTunes that changed the way we shop for and purchase music. This ‘Amazon Effect' is a business model shift that happens when a marketplace adopts a new approach to consumption. This is happening in IT and Asigra's Recovery License Model is an example that could cause an upheaval in the backup and recovery space."
The Asigra Recovery License Model is based on a low, limited recovery cost so expenditures remain low even as data volumes rise. Those who adopt this pricing model can reportedly anticipate savings 40% immediately and 60% over time as a result of separating backup and recovery license costs and associating price with recovery performance.
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