Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
The Disastrous Side-Effects of Going Viral By @RyanBateman | @DevOpsSummit #APM #DevOps
Did those users complete your desired action and sign-up, check-out or convert?

The Disastrous Side-Effects of Going Viral and How to Avoid Them

I've encountered this a few times in the field when chatting with fellow marketers, even the most mature marketing organizations have made these mistakes. We aspire for exponential growth and to do it, we've adopted agile practices to fail-fast, learn from our mistakes and quickly rebound with another marketing concept that could be "the next big thing." However, when I ask marketers about what they'd do if they really accomplished virality and if their ordering systems, websites, sales teams, etc., could actually handle the volume increase they always say...

Sometimes they say: "You're so handsome Ryan, but that is a good problem to have and we'll address it then!" Okay, maybe I made up the former statement, but the latter is true.

Preparing your infrastructure for viral peaks all the time isn't cost effective but preparing for scale as you succeed is. And preparing to handle viral growth online is easier than you think. Let's look at a simple example.

Do: Communicate and Collaborate Across Marketing and IT
This story comes from a large business in Europe (made anonymous to protect their feelings). It came to our attention because the IT group within this business nearly shut down their website due to lack of coordination with their marketing counterparts... who happened to be in the midst of a gigantic Asia-targeted email campaign with a social media related call to action.

As you can see in the dashboard below, with no word from marketing, the IT group started freaking out a bit when they saw a sudden spike in traffic from Asia. They nearly nuked this traffic after initially thinking it was a bot attack in order to preserve their hardware costs and to sustain availability for the other countries. Luckily this IT group had the smarts to investigate the traffic type further and proactively reached out to Marketing before making a rash decision. After discovering that the traffic bump was a result of an email blast, IT wisely allowed the CDN they had in place to intelligently shoulder the increased load.

Don't: Assume increased attention directly results in increased revenue
This secret European business survived a scare after the initial email blast success. Thanks to a mature IT group, their data center avoided a possible crash due to increased activity. But... was this a success? Let's look at the success criteria. As marketers, our first instinct is probably to look at Google Analytics and/or something like Constant Contact; we notice things like open rates, increased sessions/visits, time on site, etc., and diagnose the campaign as a success. Did those users complete your desired action and sign-up, check-out or convert? How does your cost-per-lead analysis look if IT presents you the bill for the CDN service or extra hardware required to handle the increase in traffic?

Click here for the full article

About Ryan Bateman
Ryan Bateman is a Marketing Director at Dynatrace. He has been working in the IT and Telecommunications industries for over 10 years with experience in all forms of data communications. In his 6+ years at Dynatrace, he has spent considerable time experimenting with digital technologies and social media. Ryan also enjoys cynicism, soccer, basketball and video games.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

SOA World Latest Stories
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used t...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portabil...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will d...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus ...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one l...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE