Industry News Desk
Personalization in #IoT | @ThingsExpo @Adobe @Kevlindsay #DigitalMarketing
Connected devices will be just another touchpoint in our increasingly digital lives
By: Elizabeth White
Nov. 1, 2016 10:45 AM
Personalization in the Age of IoT
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be.
We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine both existing and potential IoT experiences, asking themselves whether their products lend real value. Once we reach this goal, the implications for personalization are staggering. Consumers will expect devices they use and items they wear to be connected and add value to their lives. We'll expect scales to weigh us, assess our body fat, and sync with our mobile device for personalized recommendations. Connected devices will be just another touchpoint in our increasingly digital lives. As a result, we'll have the data, personalized touchpoints, and context to achieve great success with spot-on relevance that continues to evolve.
In his general session at @ThingsExpo, Kevin Lindsay, Director of Product Marketing at Adobe, will look at the building blocks of IoT personalization (from leveraging data insights to delivering consistency across channels), the current pain points and provide some example use cases of what personalization in the age of IoT will look like.
The Next Generation Customer Engagement: Mobile Transformation Encore Presentation
The Next Generation Customer Engagement: Mobile Transformation
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement.
In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Roger's prior work experience includes 10 years at IBM within the Global Services product management team driving major initiatives in IBM's cloud strategy. He was instrumental in helping transform traditional IBM software license-based businesses to a hosted SaaS business model.
@ThingsExpo - The World's Largest 'Internet of Things' Event, November 1-3, 2016, at the Santa Clara Convention Center!
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
@CloudExpo / @ThingsExpo 2016 Silicon Valley
@CloudExpo / @ThingsExpo 2017 New York
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
Register for @CloudExpo/@ThingsExpo 'FREE' Before Friday! ▸ Here
Track 1: Enterprise Cloud & Digital Transformation
Delegates to Cloud Expo | @ThingsExpo will be able to attend 9 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join @CloudExpo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
About SYS-CON Media & Events
Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.
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