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News Desk E-Mail Verify: New Tool in Foiling Internet Fraud
E-Mail Verify: New Tool in Foiling Internet Fraud
By: SOA News Desk
Jan. 1, 2000 12:00 AM
(June 18, 2002) -- E-mail Verify from IQServices.com is a Web services application that validates E-mail addresses. JavaScript validation on a form simply checks the proper format of an e-mail, for example, the use of @ in the input field. E-mail Verify goes a step further, validating whether the domain name or user name is valid, and returning the results. E-mail Verify helps e-commerce sites screen accidentally misspelled e-mail addresses on customer orders, and reduces time wasted in responding to fake addresses. Bob Fariss, Webmaster at dartdealer.com, explained how E-Mail Verify helps his firm (an online distributor of darts and dart supplies) offer low pricing and superlative customer service: "Internet fraud is a very real problem for us. If we ship to someone using a stolen credit card, the payment we originally received for the merchandise is taken back from us when the rightful owner reports it. We are the sole losers. If we had to maintain a Contingency for Bad Debts equal to the fraudulent orders we actually receive, the additional costs would drive up our prices." "We have a "fraud profile" that has been able to flag all the orders that are of concern. Without revealing our exact process, I can tell you that making contact with the buyer is extremely important. Anonymity is the most important thing to a fraudulent credit card user and they will not converse in a normal fashion. In fact, in almost every case, they have used an invalid e-mail address from the beginning to help prevent being traced. The WADS eCommerce engine uses E-mail Verify to dynamically discover these attempts during order entry. Since its implementation, we no longer have to spend any of our time sending screening messages to false e-mail addresses on fraudulent orders. That's non-value-added time completely eliminated." "Since we also host with WADS and they use E-mail Verify to screen junk e-mail from their user's e-mail accounts, the amount of trash every Webmaster normally has to endure has been reduced for me. While not one of the business reasons for liking E-mail Verify, it's a nice personal benefit I do enjoy." The E-Mail Verify service is offered free of charge at http://www.iqservices.com/E-mailVerify/ Reader Feedback: Page 1 of 1
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