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DealerSocket Concludes Google Event, Hits San Diego Next
Auto industry experts discuss digital marketing best practices for DealerFire Academy

SAN DIEGO, Aug. 11, 2017 /PRNewswire/ -- DealerSocket, provider of the leading automotive dealership responsive website and digital marketing platform, DealerFire, concluded its inaugural one-day forum on digital marketing best practices at Google headquarters in Mountain View, Calif., and has begun setup for its next stop in San Diego. Highlighting Thursday's Google event were DealerSocket's co-founder, DealerFire product experts, as well as two of Google's in-house experts speaking on a range of topics including the digital car buying landscape, fixed operations and parts, the future of digital marketing, and the best way to implement YouTube at the dealership. The San Diego stop will bring together a different mix of industry speakers who will cover most of the same topics as well as phone skills at the dealership level.

"At DealerSocket, we believe in achieving more together," said Marylou Hastert, director of product marketing, DealerSocket. "By bringing together some of the brightest minds in tech, we're providing both dealers and our own team members a chance to expand their understanding of complex new concepts at two very impressive settings: first, the world-famous Google campus and next on Tuesday, the swanky Pendry Hotel in San Diego."

Thursday's Google event speaker lineup included:

Aaron Schinke, Director of Product, Digital, DealerSocket
Survival of the Fittest: Digital Retail
To transform a tepid consumer into a trusting customer, a dealer must deliver a great digital experience. Digital analytics guru Aaron shared staggering data that will have dealers rethinking their digital strategy.

Brad Perry, CPO and Co-Founder, DealerSocket
Your Dealership Loud and Clear: Digital Marketing + CRM
Dealers must provide an experience their customers can't get anywhere else. Brad discussed how digital marketing paired with CRM makes it possible.

Cavan Robinson, OEM Product Manager, DealerSocket
Increase Gross Profits, Retain Customers: Focus on Fixed Ops and Parts
Cavan shared four essential digital marketing tactics that make dealerships complete vehicle, parts, and service shops that retain clients throughout the customer lifecycle.

Jay Majithia, Strategy and Business Development Lead, Google
The Future of Digital Marketing
What does the future hold for digital marketing and mobile at the dealership? Jay broke down the latest data and trends from Google and Polk.

Kevin Lao, Partner Enablement Manager, Google Marketing Solutions
How to Use YouTube at Your Dealership
A dealer's YouTube audience is different from those who see a spot on TV, and that is an important distinction. Kevin discussed how to best utilize YouTube at a dealership and test what really works in this market.

The San Diego event will be held Tuesday, Aug. 15, at The Pendry Hotel in the Gaslamp Quarter and is sponsored exclusively by Car Wars, the premier call tracking platform provider for more than 11,000 automotive dealerships.

Tuesday's guest speakers include:

Aaron Schinke, Director of Product, Digital, DealerSocket
Survival of the Fittest: Digital Retail

John Kendrick, Business Development Manager OEM, DealerSocket
Your Dealership Loud and Clear: Digital Marketing + CRM

Cavan Robinson, OEM Product Manager, DealerSocket
Increase Gross Profits, Retain Customers: Focus on Fixed Ops and Parts

Cassie Broemmer, EVP of Business Development, Car Wars
DNI Workshop
As budgets shift to digital, it is more important than ever to verify that ads are working. Cassie will explain how DNI shows dealers how many appointments were on call opportunities.

Kris Nielsen, Sales Operations and Customer Experience Manager, Soave Automotive Group
Digital Marketing Insights
Kris will share digital marketing insights and best practices from Soave Automotive Group, one of the top performing dealer groups in the United States.

Both complimentary events are being held to an intimate audience of regional dealers. Free food, drinks, and branded giveaway items are served up throughout the day, followed by a networking opportunity at a nearby eatery. Tuesday's mixer will be at Nason's Beer Hall in The Pendry Hotel.

To see the speaker lineup, review the agenda, and to register for DealerFire Academy San Diego on Tuesday, Aug. 15, visit Seats are still available.

For more information about DealerFire, the leading automotive dealership responsive website and digital marketing platform, visit

About DealerSocket

DealerSocket is a leading automotive technology platform that helps dealerships in the United States, Canada and Australia improve profitability through a fully integrated suite of marketing, sales, service, customer experience, DMS, data mining, digital marketing, website, digital retailing, and inventory management solutions. Headquartered in San Clemente, California, DealerSocket employs more than 1,000 people and serves 11,000 dealerships and 300,000 active users in the United States, Canada and Australia. DealerSocket's advanced technology provides benchmarking data that paces the industry, and its insightful experts identify trends and develop strategic roadmaps that help dealers optimize processes and operate more profitably. Visit for more information.

About Car Wars

Car Wars, based in Dallas, Texas, is the premier call tracking provider for more than 10,000 automotive dealerships. Their team of 100,000 human reviewers track and record every inbound and outbound call at a dealership. The platform provides insight into how every call is handled, alerts dealers when a missed opportunity needs attention and helps stores improve phone performance. Dealers turn to Car Wars when they're overwhelmed by the phone. Car Wars fosters a thriving phone culture centered around accountability and converts more phone calls into appointments.

View original content:

SOURCE DealerSocket

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