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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
TIE Kinetix: Google AdWords™ for Channel Launched Successfully

Following a worldwide multi-client pilot phase, TIE Kinetix now officially launches Google AdWords™ for Channel, as part of its FLOW Partner Automation offering. Pilots are successfully completed with Michelin (UK), Big Green Egg (the Netherlands), Xerox (UK, Germany, France, Italy), Svedex (the Netherlands) and HON (US).

Google AdWords™ for Channel was developed by TIE Kinetix following a strategic partnership agreement with Google on joint product development.

Google AdWords™ for Channel is designed for large scale B-to-C companies selling through resellers and retailers. It combines corporate campaigns with local search details and enables consumers to get product information and promotions directly from local nearby retailers automatically and to connect the local retailer directly in one uninterrupted sales process.

For Google, total worldwide Google AdWords™ revenue is around $80 billion, with most companies spending it on online sales and branding. Today, only a very limited amount is applied in channel marketing and channel sales while local search is growing fast. The combined offering is addressing this market need with large potential. As the biggest AdWords™ for Channel partner, TIE Kinetix will roll out this offering worldwide to all channel dependent major brands and manufacturers in the next 12 months.

Google AdWords™ for Channel recognizes the importance of channel sales and addresses the need for an uninterrupted sales process and buyer’s journey. Boosting channel sales, AdWords™ for Channel significantly increases the ROI of corporate and local marketing budgets.

“It’s very exciting to see the success of Google AdWords for Channel in the pilot projects”, said Jan Sundelin, CEO of TIE Kinetix. “We are now ready to start the worldwide rollout in the next 12 months. We are opening up a market area that previously could not be leveraged by brands and manufacturers to generate demand and sales through their large partner network via Google AdWords™”.

About TIE Kinetix
TIE Kinetix transforms the digital supply chain by providing Total Integrated E-Commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, fulfill, and optimize online.

Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, backed by 30 years of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. TIE Kinetix is a public company and has offices in the United States, the Netherlands, France, Germany, United Kingdom, and Australia.

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