From the Wires
Brain+Trust Partners Launches DealerAlchemy
New Venture Aims To Transform Automotive Retail
By: PR Newswire
Dec. 7, 2017 05:30 AM
AUSTIN, Texas, Dec. 7, 2016 /PRNewswire/ -- Brain+Trust Partners, a strategic digital transformation consultancy, today announced the launch of a new venture, DealerAlchemy, specifically aimed at transforming the automotive retail industry. Working with industry leaders and progressive dealership executives like Brian Benstock, DealerAlchemy will use strategic systems integration, predictive intelligence, and new operational models to provide more frictionless operations for automotive dealers — while delivering more frictionless experiences for dealership customers.
"We are excited about this new venture with DealerAlchemy, and the opportunity to work with forward-thinking dealers to further excel today and be prepared for the future," said Scott Monty, founding partner and CEO of Brain+Trust Partners. "DealerAlchemy clients will be empowered to better compete in a volatile and changing market of consumer behavior and vehicle ownership."
Consumer desires and expectations have drastically shifted in recent years due to the rise of smartphone use and the emergence of on-demand services from Amazon, Google, Netflix, and Airbnb, with simple, convenient, one-click transactions now the standard. Yet the automotive retail industry has largely not kept pace with these shifting expectations — and as advancements with electric and, connected vehicles, ride-sharing and subscription services begin to change how vehicles are used, serviced, and owned, such inertia can be an inhibitor to growth and readiness for the future. "The dealership model as we know it is broken," said Benstock at the DealerAlchemy launch reception. "We've perfected a model that is no longer relevant to the customers we need to reach."
To effect the changes necessary for dealerships to compete with both traditional and new automotive retail players, DealerAlchemy will focus on three phases of transformation for its clients:
DealerAlchemy will operate as a Texas LLC out of Austin, Texas.
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