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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Aditya Birla Minacs Appoints Fariba Rawhani as President, North America and Europe
Aditya Birla Minacs Appoints Fariba Rawhani as President, North America and Europe

TORONTO, Sept. 6 /PRNewswire/ -- Aditya Birla Minacs, a global provider of business process outsourcing services, announced today the appointment of Fariba Rawhani as president, North America and Europe.

Ms. Rawhani has more than 20 years of senior leadership experience with international organizations serving Fortune 500 clients. Prior to joining Aditya Birla Minacs, she worked with Electronic Data Systems (EDS) as global vice president, CRM, managing the organization's global customer relationship management business. She gained additional executive experience in business process outsourcing as senior vice president, technology and back office operations, for Star Data Corporation (now CGI).

Ms. Rawhani also has many years of leadership experience in the financial services industry, including the roles of senior vice president and CIO for Canadian Imperial Bank of Commerce (CIBC) and vice president, technology and agency banking, for Laurentian Bank.

Ms. Rawhani will report directly to Mr. Dev. Bhattacharya, managing director, Aditya Birla Minacs.

"I am confident in Ms. Rawhani's ability to help us achieve our corporate objectives of becoming a top-tier player in the global BPO industry," said Mr. Bhattacharya. "Ms. Rawhani's experience with EDS and other notable outsourcing organizations speaks to her ability to provide strong leadership as we pursue our plans for growth into new vertical and horizontal markets, geographical territories, and high-value solution categories."

"I am thrilled to be joining this dynamic organization," said Ms. Rawhani. "I am very impressed with Aditya Birla Minacs' established presence in India, the Philippines, Europe, and North America; its strong share of multiple high-value markets; its uncompromising commitment to quality; and its solid capitalization through the Aditya Birla Group and ReichmannHauer Capital Partners. This company possesses the talent, resources, and collective vision required to achieve its aggressive growth targets while retaining its reputation as a premium, quality-driven solution provider."

"Aditya Birla Minacs is very well positioned for success in the global BPO industry, through its strong presence in North America and Asia; its capabilities in multiple industry verticals; and its ability to deliver best-in-class solutions from more than 20 onshore, nearshore, and offshore facilities," said Prashant Pathak, managing partner, ReichmannHauer Capital Partners. "Ms. Rawhani brings to her new role the necessary vision, expertise, and experience to drive that success and bring the company's unique value propositions to ever wider markets."

About Aditya Birla Group

The Aditya Birla Group is a diversified conglomerate and one of the top three business houses in India. A US$24 billion corporation with a market capitalization of US$28 billion, and in the League of Fortune 500, the Aditya Birla Group is anchored by an extraordinary force of 100,000 employees belonging to 25 different nationalities. The Group has operations in 20 countries, and over 50 percent of its revenues flow from its overseas operations. The Hewitt-Economic Times and Wall Street Journal Study 2007 adjudged the Group the Best Employer in India and among the top 20 in Asia. For more information, please visit

About Aditya Birla Minacs

Aditya Birla Minacs is the newly branded corporate identity of Minacs Worldwide and TransWorks Information Services Ltd, subsidiaries of Aditya Birla Nuvo (part of the Aditya Birla Group). ReichmannHauer Capital Partners is an equity partner in Aditya Birla Minacs.

With over 25 years of experience, Aditya Birla Minacs provides customized business process outsourcing solutions focused on three core areas of capability: contact center solutions, integrated marketing services, and knowledge process outsourcing. The company combines expertise in these areas to improve revenue, customer service, and operating margin for Fortune 500 clients. Aditya Birla Minacs has more than 11,000 employees at locations in North America, Europe, and Asia and has established successful industry practices with clients in the automotive, financial services, telecommunications, and technology verticals. For more information, please visit

About ReichmannHauer Capital Partners

ReichmannHauer Capital Partners (RHCP) is a Toronto-based private investment firm of active business builders, driving strategic and operational improvements and strong financial returns. RHCP seeks investments across industries where it can bring its experience and global network of relationships to bear in a manner that positively impacts the revenue, cost structure, and capital structure of its investee companies. For more information, please visit

Minacs Worldwide Inc.

CONTACT: Media Contact: Jeff Williams, Executive Vice President, Sales
and Marketing, Aditya Birla Minacs, (416) 380-3782,

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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