AJAXWorld News Desk
Progress Software Provides AJAX Interface
New ways to maximize conversion rates with latest release of EasyAsk Software
Sep. 20, 2007 03:15 PM
Progress Software has released the latest version of its EasyAsk
intelligent search, navigation and dynamic online merchandising software.
EasyAsk R10 software includs an easy-to-use, intuitive, AJAX
Web-based user interface that provides merchandisers with complete control over
the presentation of their products sold on their e-commerce sites. With this
new EasyAsk software, merchandisers can optimize product searches based on a
wide variety of parameters such as sales popularity and relevance, while
automatically adjusting site navigation in real-time based upon search results
and exploit up-sell and cross-sell opportunities. In addition, merchandisers
can manage and fine-tune search parameters without needing to rely on IT
resources.
The EasyAsk 10 software helps e-commerce retailers promote
specific products within a site by permitting them to identify 'carve outs'
within search queries, highlighting individually selected items depending on
the retailer's preference. E-commerce retailers can also use EasyAsk software
to identify periods of time for when each carve out will be featured,
eliminating the need to create new search criteria each time a promotion begins
or ends.
About RIA News DeskEver since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.