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"Linux is Shaking Things Up," Says IBM in SuperBowl Ad
"Linux is Shaking Things Up," Says IBM in SuperBowl Ad

Fresh from IBM itself, here's the gist of the ad it is running today.

Open on Linux boy, close-up on his face, while you hear Ali’s voice. Cut to boy sitting in front of old black and white television with old Mohammed Ali fight footage playing.

Male voice: Never. Never make me no underdog. And never talk about who’s gonna stop me. Well, there ain’t nobody gonna stop me. I must be the greatest. I shook up the world. (Inaudible background voices) I shook up the world. I shook up the world. I shook up the world.

You hear the television being turned off. Cut to Mohammed Ali sitting across from Linux boy.

Ali: Shake things up.

Cut to Linux boy face. Cut to full screen shot of Ali and boy. Cut to shot behind boy, facing Ali.

Ali: Shake up the world.

Cut to Linux boy, slight smile.

Title: Linux The Future is Open IBM

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Reader Feedback: Page 1 of 1

Thank you for your interest in Muhammad Ali.

As his spokesperson, I can confirm that the IBM commercials were shot live. Neither Ali's voice nor his image were altered in any way, shape or form.

Yaaaaaaaaaaaaaaaawn.... the most boring ad. in the history of history...

When I was growing up in the late 60's and early 70's, Ali was my hero. He still is. His life is a role model for all human beings; he defied convention. A greater enigma has yet to walk the face of the earth. Linux represents a similar ideal. Ali represents the perfect metaphor for Linux. I await that day when the upstart Linux (Ali) KO's Microsoft (Sonny Liston), and it changes our world!

Here's a question - can Muhammad Ali still speak? I thought he could no longer speak, or that he could manage to eek out a very strained, virtually inaudible whisper. Then he was in this Linux Commercial AND the Halftime show opening sequence, and spoke in both of them! Does anyone know if they had to enhance his voice somehow to make this commercial, or if this is some kind of trick? Has his condition improved so that he can speak again?

Also, he looks like he's in better shape than previous years. Ali was very overweight at the olympics and looked kind of sickly. In the commercial, he almost looked like he was recovering! His face was expressive, and his voice was there. Anyone have any updates on Ali's condition?

I caught this commercial while walking around doing other things at home (post Superbowl). Impacted me strongly. I would love to have a poster of Ali and the child for my class with the words "Shake up the world!"
Continue to grab my attention.

This was the best superbowl commerical this year, good job

These ads are very well thought out. Entertaining and yet much more informative than any ads from Microsoft, say. They manage to connect to people on various levels. These things made me think about what's really good about Linux and I've been using it for 5 years now. I'm sure the production values will give people pause. Woah...that commercial looked really expensive. They flew this little kid to Tibet just for 5 seconds of commercial. Maybe Linux really would work for my company.


Your Feedback
Craig Bankey wrote: Thank you for your interest in Muhammad Ali. As his spokesperson, I can confirm that the IBM commercials were shot live. Neither Ali's voice nor his image were altered in any way, shape or form.
Jeelz wrote: Yaaaaaaaaaaaaaaaawn.... the most boring ad. in the history of history...
Lance Haley wrote: When I was growing up in the late 60's and early 70's, Ali was my hero. He still is. His life is a role model for all human beings; he defied convention. A greater enigma has yet to walk the face of the earth. Linux represents a similar ideal. Ali represents the perfect metaphor for Linux. I await that day when the upstart Linux (Ali) KO's Microsoft (Sonny Liston), and it changes our world!
Steve wrote: Here's a question - can Muhammad Ali still speak? I thought he could no longer speak, or that he could manage to eek out a very strained, virtually inaudible whisper. Then he was in this Linux Commercial AND the Halftime show opening sequence, and spoke in both of them! Does anyone know if they had to enhance his voice somehow to make this commercial, or if this is some kind of trick? Has his condition improved so that he can speak again? Also, he looks like he's in better shape than previous years. Ali was very overweight at the olympics and looked kind of sickly. In the commercial, he almost looked like he was recovering! His face was expressive, and his voice was there. Anyone have any updates on Ali's condition?
A. Kimmey wrote: I caught this commercial while walking around doing other things at home (post Superbowl). Impacted me strongly. I would love to have a poster of Ali and the child for my class with the words "Shake up the world!" Continue to grab my attention.
Mr Parker wrote: This was the best superbowl commerical this year, good job
Brady wrote: These ads are very well thought out. Entertaining and yet much more informative than any ads from Microsoft, say. They manage to connect to people on various levels. These things made me think about what's really good about Linux and I've been using it for 5 years now. I'm sure the production values will give people pause. Woah...that commercial looked really expensive. They flew this little kid to Tibet just for 5 seconds of commercial. Maybe Linux really would work for my company.
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