From the Wires
#GreenLuxHome Creator S2A Modular Enlists DRIVEN360 As Agency Of Record To Champion Integrated Brand Marketing And Communications
- Creator of the first electrically self-sustaining custom luxury homes selects world-class agency to drive brand and integrated brand marketing and communications efforts -
By: PR Newswire
Dec. 27, 2018 08:00 AM
TEMECULA, Calif., Dec. 27, 2018 /PRNewswire/ -- S2A Modular Advanced Construction – creator of the first electrically self-sustaining, custom #GreenLuxHome – has selected DRIVEN360, a disruptive, world-class integrated brand marketing and communications firm, as Agency of Record.
The first electrically self-sustaining, custom luxury homes are changing the way the world understands residential buildings – creating a new standard in stylish design, construction speed, tailor-made features with high-end materials, "surplus energy income" (Net Zero) and smart-connected living. With the company's solar Tesla Powerwall-energized homes, commercial buildings, world-class hotels and more structures emerging with the brand's global launch, DRIVEN360 has been enlisted to support public relations/strategic communications, overall integrated brand marketing, web/digital marketing/development and more efforts across a variety of platforms.
"We are on the way to ushering in a new era in home and commercial building construction and overall living spaces with the introduction of the #GreenLuxHome," said John Rowland, President of S2A Modular. "For us to build a bold brand, and to even create a new category in our industry, we needed to partner up with some of the best minds in strategic communications, brand marketing and digital. DRIVEN360's history in both building disruptive brands from the ground up and elevating major brands to new levels is truly world-class –and we're excited to embark on this journey together to take the market by storm with the first electrically self-sustaining custom luxury homes."
"The #GreenLuxHome and S2A Modular's incredible capabilities in manufacturing a new kind residential structure – including world-class hotels and commercial buildings – is simply disruptive, and we're honored to be able to spearhead the brand's emergence from the ground up," said Mike Caudill, president and CEO of DRIVEN360. "Not only are S2A's solar Tesla Powerwall-charged homes and commercial buildings self-sustaining, they're faster to build, more customizable and more luxurious. This saves time, money and delivers a new level of high-end construction. We're looking forward to telling that story across the marketing and communications mix in a bold manner."
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