yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow

IAB, the national trade association for the digital media and marketing industries, today announced that it is expanding its membership to include brand leaders in order for the organization to add critical perspective and insight as IAB works to drive industry growth. By adding brand executives to their membership, IAB will now represent the full spectrum of companies from across the digital media and marketing landscape.

“Brand leaders will now join executives from publishers, platforms, data and technology companies who serve on our Board of Directors,” said Randall Rothenberg, CEO, IAB. “I am excited to welcome this key group of innovators who are redefining how brands engage with their customers to join our efforts to grow the interactive media and marketing industry. We look forward to working and learning together inside the IAB.”

This decision to include brands follows a year of efforts engaging with brands culminating in an IAB study on how direct-to-consumer brands are changing the way that companies connect with consumers. During this process, it became clear to IAB leadership that brand leaders represent an important voice which is needed at the table when considering industry priorities and planning strategically for the future.

As consumers move increasingly towards social driven, omnichannel media consumption and mobile e-commerce, brands either are now firmly ensconced in the digital media and marketing ecosystem or need to be. To reach their customers, marketers must strategically navigate digital media and social media platforms, e-commerce as well as unlock the full potential of their consumer data. Successful brands are using strategies such as bringing programmatic advertising in-house, deploying innovative marketing technologies, and ensuring that their staffs are trained in the most up-to-date digital marketing approaches.

Jesse Horwitz, Co-Founder and Co-CEO of the direct-to-consumer contact lens company Hubble, will be the first brand leader to join the board—providing insight from a brand’s perspective on what IAB needs to focus on to improve the digital media and marketing supply chain to unlock more value for brands.

Brand executives will now hold leadership positions in the IAB’s Mobile Marketing, Digital Video, and Data Centers of Excellence, helping to develop technical standards and best practices, drive research and thought leadership as well as work with peers and industry experts on critical areas such as programmatic in-sourcing, data quality and transparency, measurement, video and more.

Expanding IAB’s membership to add brand executives to their existing cohort of leaders from digital, media, advertising and creative companies will give IAB full visibility of the entire digital marketing ecosystem. This new policy represents a major change for the trade association and reflects the group’s leadership in providing vital insights and guidance on navigating what it calls “the direct brand economy.” The organization became an authority on the direct-to-consumer movement last February at the 2018 IAB Annual Leadership Meeting, when IAB CEO, Randall Rothenberg introduced the groundbreaking “The Rise of the 21st Century Brand Economy” study and the “IAB 250” list of direct brands worth watching, a milestone that was followed by a multitude of research projects and initiatives, including the first-ever IAB Direct Brand Summit this past October.

For information about becoming a member, please visit:

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this interview at ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and be...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that the...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservic...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers