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Industry News Desk Desktop Virtualization: SWsoft's Parallels Partner Program Expands
EMS Database Management Solutions, Inc. Joins the Program's ISV Initiative
Oct. 12, 2007 01:00 PM
 'We've received an overwhelming response to our
ISV Initiative as software developers and users alike realize the benefits of
desktop virtualization,' said Bryan Goode, Parallels' Director of Business
Development, as SWsoft announced today that EMS Database Management Solutions,
Inc. has joined the Parallels Partner Program's ISV Initiative. Parallels’ award-winning desktop virtualization software is made by
SWsoft. "SWsoft's Parallels Partner Program is a great opportunity for companies
like EMS to reach new customers," Goode added. The Parallels ISV Initiative enables Windows-only software vendors to
quickly and easily extend their reach to the fast-growing Mac and Linux markets
by incorporating Parallels virtualization software. Software vendors receive
streamlined application compatibility testing, technical support, sales support
and co-marketing opportunities. The Parallels Partner Program provides
customized access, tools and resources to technology, services and channel
partners to help them drive customer acquisition and increase revenue.
EMS' flagship solution, SQL Manager, is a Windows-only, complete solution
for database administration and development. By joining the Parallels Partner
Program’s ISV Initiative, EMS had now made SQL Manager available to both Mac and
Linux communities through SWsoft’s desktop virtualization software, including
Parallels Desktop 3.0 for Mac and Parallels Workstation 2.2 for Windows and
Linux. "Mac and Linux platform users are promising audiences for our products,"
stated Vladimir Sokolov, President of EMS. "SWsoft and its Parallels software
offer us the chance to make our products available for these operating platforms
in a straightforward and hazard-free manner." EMS’ SQL Manager is also now available on SWsoft's Parallels Virtual
Appliance Directory, a popular resource for ISVs to promote and redistribute
applications that have been tested for compatibility in Parallels labs.
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