High-Tech Public Relations and Alan Zeichick - Analyze This!
I received the strangest email notification, alerting me to this blog written by Alan Zeichick
By: Engin Sezici
Nov. 30, 2007 01:45 PM
When I landed in Athens, Greece, on Sunday, October 13, 2007, the last thing on my mind was writing a blog entry about high-tech public relations, until I heard from a PR agent on the day of my arrival. In the past 10 days or so we have been working with her on a breaking news story that is currently under NDA. I was so impressed with her professionalism and her passion for perfection that yesterday I posted a blog entry, recommending the agency she works for, to technology companies that are searching for a highly qualified public relations firm.
In his blog, entitled "SYS-CON Redefines News Into Promoting PR Professionals," Alan writes, "Thanks, Engin, for sharing this news with us! And congratulations, Mariana, for convincing the editors at SYS-CON Media that you, yourself, are worthy of such a high-profile story written for their audience of software developers. That’s quite a coup for the up-and-coming high-tech PR diva!"
1) Old school media companies, which do not exist anymore, used to hate PR firms, believing that they stole advertising dollars from their pockets. Alan's blog still shows signs of that fossil belief, which, in itself, explains why he and his SD Times is at a dead end today.
4) SYS-CON offers half million online articles (that's 500,000 stories) to its 90,000 daily readers, which is more online content than any other technology Website offers.
5) SOA World readership consists of 47.4% management and decision makers, not developers. And here comes the potential shocker for Alan - Google News syndicates more than 15,000 user-generated SYS-CON News Stories per month, all created by and originating from highly respected technology communication firms.
Their List: Jodi Amendola, Amendola Communications; Sonia Bovio, Brodeur; Laurie Rubenstein, Cdigix; Joseph Mondy, CIGNA HealthCare; Amira Rubin, CooperKatz & Company; Brian Parrish, Dodge Communications; Michelle Perkins, DPR Group; Kelly O’Brien, Intermarket Communications; Don Jennings, Lois Paul & Partners; Ted Weismann, Lois Paul & Partners; Audra Tiner, Metia; Cathy Spencer, Mulberry; Steve O’Keeffe, O’Keeffe & Company; Caryn Marooney, OutCast Communications; Glenn Goldberg, Parallel Communications Group; Patrick Brightman, SGW; Kimberly Stoddard, SHIFT Communications; Hilary Ives, Softscape; Josh Inglis, Strategics; Jerry Gowen, Symantec; Bob Dirkes, Tech Image; Dan Green, Tech Image; Lawren Markle, Tech Image; Jon Boroshok, TechMarcom; Matthew Podboy, VOCE Communications; Joe Austin, Ventana.
It seems to me that Alan was a little confused with my bio as well, since I see him highlighting my "travels" as well as residence on a "long lost island" in the Bahamas.
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