Sun's President: "JavaOne Wasn't About Sun"
"It was about the community," says Jonathan Schwartz.
Jul. 2, 2004 12:00 AM
Billed to the world as, simply, "Jonathan's blog," the latest contribution to the blogosphere by Sun president and COO Jonathan Schwartz naturally enough looked at this year's JavaOne conference.
"This year's JavaOne conference was different," he writes. "It felt different. If you were there, you know what I mean. In prior years, it was either about this terrifically new concept called Java software, and how the future is limitless - or it was about a new spec or application domain. Tantalizing, but futuristic."
"But this year," Schwartz continues, "the CEO of Siemens VDO Infotainment demonstrated a BMW running Java on its dashboard, and we talked about helping them to cultivate a developer community for automobile platforms. I demonstrated a Medic Touch device that collected my biometry, and propagated it through my cell phone to a health monitoring service. I remixed a ringtone from AirMixer's library of Sony's music, and sent it to my phone. And we open sourced Java 3D, and Project Looking Glass. As in GPL'd it."
Then he comes to his main point:
"Which is to say, Java One wasn't about Sun. It was about the community. And it wasn't about alluding to a community, or fantasizing about a future, it was about demonstrating the shipping products the Java community is delivering. And engaging in a conversation about where we go next with the 15,000 attendees."
"It's more evident by the year," Schwartz continues. "Java's primary value, when you got beyond the platform technology itself, is that it allows the functionality of a device to be safely decoupled from its physical delivery."
He describes this as a "very simple concept" and expands on the theme: "Whether it's a medical instrument from GE, a mobile handset from China Unicom, a server from Sun, a BMW 6 Series running Siemens's dashboard, or a smart card from the DMDC."
Then, in typically direct Schwartzian fashion, he drills down to the economic benefits of such "decoupling."
"Beyond the human interest in having new games delivered to your BMW," writes Schwartz, "this safe decoupling and enhancement forms the foundation of a generation of disruptive pricing models I expect to see blanket the landscape. And not just for the subscription programs Sun's been rolling out for about a year - or the myriad free handset offers you see everywhere you look. But to a further adoption of subscription models in any device that touches the network."
"We've been doing a lot of analysis of new pricing models," Schwartz continues. "I'm sure it's been obvious in our public communications. And you should expect to hear more."
Schwartz closes his blog by offered thanks to attendees and his own staff alike:
"But in the interim, I'd like to thank our partners for their contributions and commitment. It was evident. I'd like to thank the Sun employees who've devoted intensity, tenacity, creativity and focus to the Java platform and Sun's products. Ask your friends and colleagues who were at Java One this year - it was a different event. You know exactly why - it's because you're executing. Thank you. It's a privilege to keynote that event."