SPRINGFIELD, N.J., Nov. 14 /PRNewswire/ -- Reinforcing its position as the avant-garde leader in the luxury watch sector, TAG Heuer today will introduce the industry's first extensive online advertising campaign. The program will make TAG Heuer the largest Internet advertiser for the watch and jewelry industry, and the only luxury watch brand with an interactive online campaign. It also represents Louis Vuitton Moet Hennessey's greatest single-brand online presence to date.

The launch is perfectly timed for the holiday selling season with more than 26 million impressions planned for November and December on such web sites as NYTimes.com, Yahoo.com, PGA.com, InStyle.com, CNNMoney.com and Style.com, among others.

"We already have one of the broadest and most innovative marketing strategies in the luxury watch world," said Jenna Fagnan, vice president of marketing for TAG Heuer N.A. "The digital initiative adds the next layer and enables us to reach these consumers where they are spending an average of three hours a day -- online."

The interactive advertisements will feature TAG Heuer brand ambassadors Tiger Woods, Maria Sharapova and Jeff Gordon bringing to life the brand's philosophy and call-to-action, "What Are You Made Of?" Within their respective ads, the ambassadors describe the challenges they have overcome both personally and professionally and how these feats have shaped what they are made of. Woods, Sharapova and Gordon also discuss the "what are you made of" principles they share with TAG Heuer, and why they chose to align themselves with the brand.

The distinctive aspect of TAG Heuer's online campaign is the interactive nature of the banner ads themselves. The rich media buy includes an animated "parent" or leader board along with a corresponding "child" banner, the latter of which initially blends in with the editorial content of the site's page. The story begins on the leader board then dramatically interrupts the child banner, setting up the question "What Are You Made Of?" Clicking on either of the two banner ads leads visitors to an animated landing page that continues the story and begins to answer the question in the voice of the featured brand ambassador. Also shown is the ambassador's TAG Heuer watch, which tie into a PC's time/date feature and display real time. Visitors to the site then can click on a link within the global website to find an authorized TAG Heuer dealer nearest them.

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice- champion and Scuderia Ferrari F1 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar three times world champion Sebastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!

CONTACT: Rachel Branch, +1-973-467-1890 x9271,
Rachel.branch@tagheuer.com, or Dana Lenetz, +1-973-467-1890 x9302,
Dana.lenetz@tagheuer.com, both of TAG Heuer North America