Web 2.0 News Desk
Lookery and Oridan Bringing Added Revenue Streams Through Web 2.0
Supplying Services and Applications Through the World of Social Networks
Nov. 26, 2007 11:00 AM
Online Media Solutions,Ltd. announced an agreement with Lookery, LLC. The two companies will supply services and applications that enable international advertisers to target US-based publishers operating in the world of social networks, by monetizing social network applications.
Social network applications, also known as "apps" or "widgets", are small programs that users download and run on their profiles. Apps perform specific functions, such as games, news tickers, clocks, calendars, dictionaries and weather, movie, TV and sports fan interfaces. Social networking sites encourage the development of applications that allow members to interact and popular apps are being valuated for commercial potential.
US-based Lookery provides a service in which social networks contribute basic, anonymized profile information and are paid when it is used for real-time ad targeting. In July 2007, Lookery launched a display-advertising network for Facebook applications (FB apps), called Lookery for Facebook, to serve people wanting to buy and/or publish traditional marketing campaigns using FB apps.
Oridian is an international ad network that targets the non-US market, selling in 40 countries around the world, and reaching at least 20% of online users in all major European countries. Oridian monetizes foreign online traffic from North America, bridging between advertisers and publishers around the world to bring international advertisers to North American publishers, and quality global media to advertisers overall.
The combination of Lookery's expanding network of social application publishers and Oridian's extensive international advertiser base will serve to bring added revenue streams in time for the holiday shopping season, including online retailing which is forecast to hit a record high this year.
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